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London to Brussels

Date

Thu 05 September 2024 - Sat 07 September 2024

Price

£2,350 per rider

Sponsorship

Sponsorship available - please enquire below.

Book Now

Companies involved in 2024

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BakeAway
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General-Mills
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hilton foods
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Mars Tagline lockup ENG RGB Blue
Mars-Petcare
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Molson Coors-Preferred Logo ON WHITE
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Philip Morris logo (2)
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SaputoDairy_23
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Sofina Logo - 2024
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Tesco logo_23
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VITHIT
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Saddle up for a fantastic cause

The GroceryAid London to Brussels cycle challenge is an inspiring three-day adventure that you’ll never forget. Join 170 cyclists as you cross over to Calais, then into the beautiful city of Bruges, before finishing in Brussels – the home of cycling.

Build industry relationships and raise money for a fabulous cause as you cycle along canal paths, cycle lanes and through cobblestone streets.

The cycle challenge is three days (Thursday 5th – Saturday 7th September), with travel on Sunday 8th September 2024. Your food, drink, accommodation and transfers are all included in the price. This year, we have a host of exciting enhancements like a dedicated app, pre-event training rides and plans, access to GPX files, bike racking and an on-hand sports therapy team.

Looking to elevate your brand? Sponsorship packages are also available. These provide a great opportunity to promote your brand to senior industry figures.

2023 Highlights

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"I love the GroceryAid cycle. The sense of accomplishment is awesome. The GroceryAid team do a great job organising these events, so you can focus on raising money for such a fantastic cause and connecting with colleagues across the industry in an informal way.” James Waddy, Category Director - Bakery, Dairy and Local, Tesco plc

Event Details

Pricing

Price: £2,350 per rider

Sponsorship:

  • Major Sponsor: £18,000 + VAT

    • Branded cycling jersey worn by all cyclists on the event
    • Two free rider entries
    • Two single supplement fees
    • Logo on all onsite event promotion
    • Logo on website
    • Logo in cyclist information pack
    • Social media coverage pre-event, onsite and post-event
    • Personalised sponsor social media assets
  • Drinks Reception Sponsorship: £3,000 + VAT

    Official drinks reception sponsor for one of the nights of the event. Placement of company logo on our website and in cyclist information pack.

  • Finish Line Sponsorship: £2,500 + VAT

    Fully branded finish line. Placement of company logo on our website and in cyclist information pack.

  • Lunchtime Sponsorship: £1,500 + VAT

    Fully brand one lunchtime stop on any day of the event. This includes any branding/products you wish to provide.

  • Water Bottle Sponsorship: £1,500 + VAT

    Fully branded water bottles provided to all riders. Placement of company logo on our website and in cyclist information pack.

     

  • Jersey Sponsorship: £950 + VAT

    Placement of company logo on the back of cycling jersey worn by all cyclists.

  • Refreshment Stop Sponsorship: £950 + VAT

    Fully brand one AM or PM refreshment stop on any day of the event. This includes any branding/products you wish to provide.

Rooms are based on a twin share. A limited number of single occupancy rooms are available on a first come-first serve basis. Single occupancy rooms are £330.00 per person.

Raise Funds with Justgiving
Click here to be taken directly to our GroceryAid page on JustGiving.

For more information please contact GroceryAid: [email protected] / 01252 875925

This is a fundraising event supporting GroceryAid, the charity for the grocery industry. All bookings are subject to acceptance of GroceryAid’s event terms and conditions.

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