Please contact events@groceryaid.org.uk to enquire about tickets.
Saddle up for a fantastic cause
The GroceryAid London to Amsterdam cycle challenge is an inspiring three-day adventure that you’ll never forget.
Take your brand on the road with this three-day endurance challenge offering a unique opportunity to connect with senior grocery industry professionals. Build industry relationships and raise vital funds for a fabulous cause as you push yourself to your limits and achieve personal goals.
In 2025, our 196 riders raised an incredible £311,740 to support grocery workers going through tough times.
This fully supported challenge with expert guides takes place from Wednesday 2nd to Friday 4th September, with return travel on Saturday 5th September 2026, allowing you to focus entirely on the ride, the camaraderie and the cause.
What’s included:
- Overnight ferry crossing
- Two nights’ hotel accommodation
- All food and refreshments throughout the challenge
- Two official event cycle jerseys
- Return Eurostar travel
- Dedicated event app
- Pre-event training plans
- Training ride
Whether you’re an experienced cyclist or taking on your biggest challenge yet, you’ll be supported every kilometre of the way.
Looking to elevate your brand?
A range of sponsorship packages is available, offering exceptional exposure and engagement with senior decision-makers from across the grocery industry. For further details on our sponsorship packages, please click here.
Sponsors:
2025 Highlights
"I love the GroceryAid cycle. The sense of accomplishment is awesome. The GroceryAid team do a great job organising these events, so you can focus on raising money for such a fantastic cause and connecting with colleagues across the industry in an informal way.” James Waddy, Category Director - Bakery, Dairy and Local, Tesco plc
Event Details
Pricing
Price: £2,500 per rider
Sponsorship:
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Major Sponsor: £18,000 + VAT - Sold Out
- Branded cycling jersey worn by all cyclists on the event
- Two free rider entries
- Two single supplement fees
- Logo on all onsite event promotion
- Logo on website
- Logo in cyclist information pack
- Social media coverage pre-event, onsite and post-event
- Personalised sponsor social media assets
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Finish Line Sponsorship: £2,500 + VAT - Sold Out
Fully branded finish line. Placement of company logo on our website and in cyclist information pack.
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Start Line Sponsorship: £1,500 + VAT
Fully branded start line. Placement of company logo on our website and in cyclist information pack.
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Water Bottle Sponsorship: £1,500 + VAT - Sold Out
Fully branded water bottles provided to all riders. Placement of company logo on our website and in cyclist information pack.
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Lunchtime Sponsorship: £1,500 + VAT - Sold Out
Fully brand one lunchtime stop on any day of the event. This includes any branding/products you wish to provide.
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Refreshment Stop Sponsorship: £1,000 + VAT
Fully brand one AM or PM refreshment stop on any day of the event. This includes any branding/products you wish to provide.
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Jersey Sponsorship: £950 + VAT
Placement of company logo on the back of cycling jersey worn by all cyclists.
Rooms are based on a twin share. A limited number of single occupancy rooms are available on a first come-first serve basis. Single occupancy rooms are £400.00 per person.
For more information please contact GroceryAid: events@groceryaid.org.uk / 01252 875925
This is a fundraising event supporting GroceryAid, the charity for the grocery industry. All bookings are subject to acceptance of GroceryAid’s event terms and conditions.
