Companies involved in 2025
Saddle up for a fantastic cause
The GroceryAid London to Amsterdam cycle challenge is an inspiring three-day adventure that you’ll never forget. Build industry relationships and raise money for a fabulous cause as you push yourself to your limits and achieve personal goals.
The cycle challenge is three days (Wednesday 3rd – Friday 5th September), with travel on Saturday 6th September 2025. Your food, drink, accommodation and transfers are all included in the price. This year, we have a host of exciting enhancements like a dedicated app, pre-event training rides and plans, access to GPX files and bike racking.
Looking to elevate your brand? Sponsorship packages are also available. These provide a great opportunity to promote your brand to senior industry figures.
2024 Highlights
"I love the GroceryAid cycle. The sense of accomplishment is awesome. The GroceryAid team do a great job organising these events, so you can focus on raising money for such a fantastic cause and connecting with colleagues across the industry in an informal way.” James Waddy, Category Director - Bakery, Dairy and Local, Tesco plc
Event Details
Pricing
Price: £2,450 per rider
Sponsorship:
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Major Sponsor: SOLD OUT
- Branded cycling jersey worn by all cyclists on the event
- Two free rider entries
- Two single supplement fees
- Logo on all onsite event promotion
- Logo on website
- Logo in cyclist information pack
- Social media coverage pre-event, onsite and post-event
- Personalised sponsor social media assets
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Finish Line Sponsorship: £2,500 + VAT
Fully branded finish line. Placement of company logo on our website and in cyclist information pack.
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Lunchtime Sponsorship: £1,500 + VAT
Fully brand one lunchtime stop on any day of the event. This includes any branding/products you wish to provide.
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Water Bottle Sponsorship: £1,500 + VAT
Fully branded water bottles provided to all riders. Placement of company logo on our website and in cyclist information pack.
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Jersey Sponsorship: £950 + VAT
Placement of company logo on the back of cycling jersey worn by all cyclists.
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Refreshment Stop Sponsorship: £950 + VAT
Fully brand one AM or PM refreshment stop on any day of the event. This includes any branding/products you wish to provide.
Rooms are based on a twin share. A limited number of single occupancy rooms are available on a first come-first serve basis. Single occupancy rooms are £400.00 per person.
For more information please contact GroceryAid: events@groceryaid.org.uk / 01252 875925
This is a fundraising event supporting GroceryAid, the charity for the grocery industry. All bookings are subject to acceptance of GroceryAid’s event terms and conditions.
