Sporting Lunch


Fri 01 November 2024


JW Marriott Grosvenor House London, Park Lane, London, UK


Premium Table of 10: £15,000 + VAT


Please enquire below for sponsorship opportunities.

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Sporting Lunch is GroceryAid’s longest running event and is one of the most popular in the calendar. Together 1,300 guests, including senior commercial and trading teams from all areas of the industry, gather to support GroceryAid and raise over £1,000,000 for colleagues in need.

Natalie Pinkham hosts an afternoon of entertainment with appearances and discussions from over 30 sporting heroes, both past and present. Previously hosted sporting legends included Roy Hodgson CBE, Lauren Steadman MBE, Zara Phillips, Mike Tindall, Nick Hamilton, Rebecca Adlington and most recently, Sir Mo Farah CBE, Jonnie Peacock, Beth Tweddle MBE and Rachel Yankey OBE.

Renowned for its incredible networking opportunities, entertainment and three-course lunch, tickets to this iconic event sell out quickly.

"More and more people have fallen on hard times so it’s fantastic that we can help our own. We have raised loads of money, which is the main thing, but what a line-up!” Marcus Freer, Managing Director, SHS

“The Sporting Lunch is so important because it is our big chance to really thank the industry.” Hannah Boon, Wholesale Director, Diageo

Event Details

Arrival drinks reception – 11:00

Lunch and entertainment – 12:00 – 16:00

Post lunch drinks reception – 16:00 – 18:00


Premium Table of 10: £15,000 + VAT

Standard Table of 10: £10,000 + VAT

Balcony Table: £8,500 + VAT

Individual Tickets: £1,000 + VAT

This is a fundraising event supporting GroceryAid, the charity for the grocery industry. All bookings are subject to acceptance of GroceryAid’s event terms and conditions

Highlights from 2023


Our fundraising events help us provide free and confidential support to our supporters and colleagues. At the Sporting Lunch 2023, we premiered our latest case study which was created after Filshill reached out to GroceryAid following a critical incident in the workplace. Watch the video below to find out how we provided crucial support to colleagues during a difficult time.

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