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Sporting Lunch

Spend time in the company of sporting legends

  • JW Marriott Grosvenor House London, Park Lane, London, UK
  • Standard Table of 10: £10,000 plus VAT
  • Sponsorship available - please enquire to [email protected]
Book tickets

In 2026 we raised over £1M for GroceryAid

From resilience and leadership to teamwork, pressure and high performance, Sporting Lunch brings the experiences of elite athletes into a room full of over 1,200 people from 132 companies across grocery. The 2026 event raised over £1M for GroceryAid's vital support services for grocery workers in need.

Expect fascinating conversations, personal stories and key take aways akin to corporate careers and leadership challenges today. Whether you follow sport closely or simply want to hear from people who have achieved extraordinary things, these elite will share their key successes and lessons learnt along the way.

Sporting Lunch is one of the industry’s most popular networking events, bringing together senior colleagues from retailers, suppliers and businesses from across grocery.

Previous guests have included Sir Mo Farah, David Coulthard, Alan Shearer, Sir Andrew Strauss and Sir Lord Sebastian Coe, Ellen White, Sir Jason Kenny and Ellie Kildunne.

Good company. Great connections.

GroceryAid’s longest-running event combines outstanding entertainment, valuable industry connections and unforgettable stories from sporting heroes who have competed at the very highest level.
Spend an afternoon in the company of some of the biggest names in sport beginning with a welcome reception, followed by a three-course lunch and entertainment, with post-lunch drinks giving you even more time to reconnect and build new relationships.

Friday, 11th November 2027
JW Marriott Grosvenor House, Park Lane, London

2023 highlights

'A celebration of resilience, passion and human spirit'

“Even as someone who isn’t the world’s biggest sports fan, I thoroughly enjoyed the Sporting Lunch. Hearing the personal stories and challenges of the sporting heroes made it so much more than just about the game – it was a celebration of resilience, passion and human spirit which everyone can connect with”

Sophie Hogg, Category Director,

Beers, Wines & Spirits, Sainsbury's

Go Premium. More access, more connections, and additional benefits.

Premium tables offer an even closer experience, including an exclusive welcome reception with sporting heroes and a sporting hero joining your table during lunch.

Sponsorship opportunities are also available, giving your brand valuable visibility in front of senior industry figures.

Explore sponsorship opportunities below.

Pricing, details, and dress code

Dress code: Business casual

Details

11:00 – Welcome reception

12:00 – 15:30 – Lunch and entertainment

15:30 – 18:00 – Post lunch drinks reception

Pricing

Premium table of 10: £15,000 +VAT

Standard table of 10: £10,000 +VAT

Individual tickets: £1,000 +VAT

Sponsorship

Bar Sponsorship: £10,000 + VAT

Book now

Enjoy the day. Support the industry.

Every booking helps GroceryAid raise vital funds to support grocery workers and their families through tough times.
Come for the stories, the connections and the company. Leave having helped support people across our industry.

This is a fundraising event supporting GroceryAid, the charity for the grocery industry. All bookings are subject to acceptance of GroceryAid’s event terms and conditions. 

For more information on 2027’s event, please contact GroceryAid: [email protected]