Asda Tickled Pink Gala Ball


Thu 17 October 2024


Yorkshire Event Centre, Harrogate, UK


Premium Table of 10 - £15,000 + VAT


Sponsorship available – please enquire below

Book Now


Dig out your best pink outfit in support of GroceryAid, Breast Cancer Now and CoppaFeel! 

Don’t miss the Asda Tickled Pink Gala Ball. It’s one of the highlights of the Asda calendar and is a sell-out every year. All proceeds from the night will go to the retailer’s charity partners Breast Cancer Now and CoppaFeel! and support the fantastic work GroceryAid does with colleagues and their families who are affected by breast cancer.

Get your outfit ready and enjoy a night of delicious food, live entertainment and networking. There will also be lots of fundraising opportunities, including an auction, raffle, and exciting interactive games. On top of this, there’s a range of sponsorship packages available to suit all types of brands and budgets.

Charity partners:


Enjoy an evening with key Asda contacts at the unmissable Tickled Pink Gala Ball. Sponsorship packages are available, please enquire at [email protected]

Watch the 2023 event highlights:

"The Tickled Pink Ball is a long-standing, widely anticipated event in the calendar, bringing together valued Asda and George suppliers for a wonderful evening of food, entertainment and fundraising for Breast Cancer Now, CoppaFeel! and GroceryAid.” - Mohsin Issa, Co-Owner at Asda

Event details


18:00 – Drinks Reception
19:30 – Speeches and Supplier Awards
20:30 – Dinner
22:15 – Headline Act (to be revealed on the night)
23:15 – House Band to dance the night away!
01:00 – Carriages

Dress code: Black tie



  • Premium Table of 10 - £15,000 + VAT

    • Networking drinks reception
    • Enhanced table drinks package
    • Prime table location
    • Company logo used in event marketing
    • Company branding displayed on event screen
  • Standard Table of 12 - £15,000 + VAT

    • Networking drinks reception
    • Table drinks package
  • Standard Table of 10 - £12,500 + VAT

    • Networking drinks reception
    • Table drinks package
  • SME Ticket - £1,250 + VAT

    Please enquire

Please note that The Tickled Pink Gala Ball is open to current Asda and George Suppliers. For more information on the event and sponsorship opportunities, please contact GroceryAid: [email protected]  / 01252 875925 

Profits from the Tickled Pink ball primarily benefit the Asda Tickled Pink charity partners: Breast Cancer Now, a registered charity reg. nos 1160558 (England & Wales) & SC045584 (Scotland) which is expected to receive around £700,000 and CoppaFeel! a registered charity reg. nos. 1132366 (England & Wales) & SC045970 (Scotland)which is expected to receive around £300,000.
GroceryAid are collaborating with Asda on the Tickled Pink Ball to help grocery families, including those affected by Breast Cancer. GroceryAid is the trading name of the National Grocers Benevolent Fund. Along with the Tickled Pink charity partners, a donation from the profits of the ball expected to be in the region of £200,000 will be given to GroceryAid, a registered charity reg. no 1095897 (England & Wales) & SC039255 (Scotland).
All bookings are subject to acceptance of Asda’s event terms and conditions.

Highlights from 2023


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