Asda Tickled Pink Gala Ball


Thu 17 October 2024


Yorkshire Event Centre, Harrogate, UK


Premium Table of 10 - £15,000 + VAT


Sponsorship available – please enquire below

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The Asda Tickled Pink Gala Ball is a highlight on the Asda calendar. The long-standing event sells out every year and raises money for their valued charity partners, GroceryAid, Breast Cancer Now and CoppaFeel!

In 2023, the Asda Tickled Pink Gala Ball raised £1.2million for Breast Cancer Now and CoppaFeel! with a further £300,000 going towards GroceryAid’s new Asda Tickled Pink Fund for grocery colleagues affected by breast cancer.

The Tickled Pink Gala Ball provides unique networking opportunities with senior Asda contacts and industry colleagues in an informal environment. Enjoy delicious food and memorable live entertainment whilst raising money for Asda’s charity partners.

Charity partners:

Enjoy an evening with key Asda contacts at the unmissable Tickled Pink Gala Ball. Sponsorship packages are available, please enquire at [email protected]

On the night there will be many fundraising opportunities, such as the auction, raffle, and exciting interactive games. Please keep your eyes on this page for more information coming soon.

Event details:

18:00 – Drinks Reception
19:30 – Speeches and Supplier Awards
20:30 – Dinner
22:15 – Headline Act (to be revealed on the night)
23:15 – House Band to dance the night away!
01:00 – Carriages

Dress code: Black tie


Premium Table of 10 – £15,000 + VAT

  • Networking drinks reception
  • Enhanced table drinks package
  • Prime table location
  • Company logo used in event marketing
  • Company branding displayed on event screen


Standard Table of 12 – £15,000 + VAT

  • Networking drinks reception
  • Table drinks package


Standard Table of 10 – £12,500 + VAT

  • Networking drinks reception
  • Table drinks package


SME Ticket – £1,250 + VAT – please enquire


Please note that The Tickled Pink Gala Ball is open to current Asda and George Suppliers. For more information on the event and sponsorship opportunities, please contact GroceryAid: [email protected]  / 01252 875925 

Profits from the Tickled Pink ball primarily benefit the Asda Tickled Pink charity partners: Breast Cancer Now, a registered charity reg. nos 1160558 (England & Wales) & SC045584 (Scotland) which is expected to receive around £700,000 and CoppaFeel! a registered charity reg. nos. 1132366 (England & Wales) & SC045970 (Scotland)which is expected to receive around £300,000.
GroceryAid are collaborating with Asda on the Tickled Pink Ball to help grocery families, including those affected by Breast Cancer. GroceryAid is the trading name of the National Grocers Benevolent Fund. Along with the Tickled Pink charity partners, a donation from the profits of the ball expected to be in the region of £200,000 will be given to GroceryAid, a registered charity reg. no 1095897 (England & Wales) & SC039255 (Scotland). 
All bookings are subject to acceptance of Asda’s event terms and conditions.

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