Join Us

Join Us

Barcode Festival

  • Kenwood, Hampstead Lane, London, UK
  • Tickets from £425 + VAT
  • Sponsorship available - please enquire at [email protected]
Book tickets

The grocery industry’s biggest summer event

This is the industry’s biggest grocery event in the calendar and arguably the most important place to get your brand and business seen for the year ahead.

Connect and network, host your customers, get your brand and product centre stage with some of the biggest sampling opportunities, and reward your team in a relaxed setting.

More than 6,000 people come together for the day in one place with a great mix of all the key retailers, and around 280 FMCG businesses. Add in headline entertainment, great food and drink and our wellness area and you have an amazing all-rounder event in one day.

NEW for 2027, we are going bigger again with another standout entertainment line-up and an enhanced VIP experience offering dedicated food, drink, seating - offering more space for valuable conversations, cloakrooms and toilets and premium access to the main stage.

 

Book your tickets         Activate at Barcode

Read the 2027 Barcode Brochure

Download now

Put your brand centre stage

With more than 100 sponsor activations, Barcode gives brands a unique chance to be seen, sampled and experienced by thousands of grocery colleagues. We can also tailor activation packages to suit your business needs.

From product activations to stage sponsorship and VIP opportunities, there are plenty of ways to put your brand in front of the industry.

Explore sponsorships

Watch the 2025 event highlights

Connect, celebrate and make some noise

Barcode Festival returns to Kenwood for a day of music, memorable experiences and valuable industry connections.

Thursday, 1 July 2027

Kenwood, Hampstead Heath, London

A great day with a bigger purpose

Barcode is built to bring grocery together, but every ticket and sponsorship also helps GroceryAid raise vital funds to support people across our industry through tough times.

Surplus stock from the festival is also donated to local community initiatives, helping to minimise food waste after the event.

Join us at Barcode 2027

 

I’ve attended different industry events but Barcode was a real knockout! From the brand representation, venue selection, logistics, food, drink and entertainment- it was a 10/10.

Charlene Chigumira,

Brand Specialist, UK Groceries, Amazon

Highlights from 2026

This is a fundraising event supporting GroceryAid, the charity for the grocery industry. All bookings are subject to acceptance of GroceryAid’s event terms and conditions.