What Happens When You Contact the GroceryAid Helpline

PUBLISHED: 29 Apr 2024


If life starts to feel stressful or difficult, remember you’re not alone. When you’re ready to talk to someone, a team of qualified counsellors are here to support you at GroceryAid’s free and confidential Helpline. You can call us 24 hours a day, 365 days a year, from your first day of employment. You can also arrange for support in more than 200 different languages, on request.

A counsellor will answer the phone and provide immediate support and guidance to help deal with your issue. They will discuss the situation and guide you through the support that is most appropriate. There may be several areas of support that GroceryAid can provide.

Below are some examples of how your call may be handled.

  • Outcome 1 Your initial call with the counsellor will provide you with in the moment support with no further support required
  • Outcome 2 – The counsellor may recommend six sessions of structured counselling, either face-to-face or by telephone. This will be subject to an assessment to ensure the counselling is an appropriate pathway for you
  • Outcome 3 – Your situation may be better supported by one of our partners or an alternative service. In this case, the counsellor may refer you to a charity or specialist organisation with expertise for your specific issue. This may include your GP or alternative NHS services

Finally, the counsellor will assure you that regardless of what route is taken, GroceryAid’s free and confidential Helpline is open 24/7, 365 days a year.  Even your spouse/partner, and dependents over 18 can call the Helpline on 08088 021 122 .

If you looking for emotional support for a specific issue, GroceryAid has a range of free and confidential services that could help,  including: relationship counselling and counselling for children and young people which you can learn more about here:


Call our free Helpline 08088 021 122

Live Chat Available 24/7, 365 days a year

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