We are thrilled to welcome Rami Baitiéh as the new President of GroceryAid.
Rami joined us in early January and, as Chief Executive Officer of Morrisons, brings with him extensive retail and operational experience. Rami will support us as we continue to extend our reach and help more grocery workers than ever before.
Prior to joining Morrisons in November 2023, Baitiéh had a 28-year career at the Carrefour Group, where he served in various roles across stores, merchandising, supply chain and IT. As well as being CEO of Carrefour France and Carrefour Spain, in his time with the Group, Baitiéh was also Executive Director of Carrefour Argentina and Carrefour Taiwan.
Kieran Hemsworth CEO of GroceryAid says: “We are excited to welcome Rami to GroceryAid, especially at such a pivotal time. Due to a myriad of challenges, including the cost-of-living crisis, we’re seeing a huge increase in the demand for our services.
“Rami’s in-depth knowledge of the grocery industry and visionary leadership, will help us to amplify the impact that GroceryAid makes to the lives of grocery workers. He has an intense focus on meeting the needs of his shoppers and a clear understanding of the importance of his store colleagues, and we are looking forward to tapping into this to drive higher levels of awareness for our services among front-line colleagues in the grocery sector. We’ll also benefit from Rami’s strong industry relationships which will enable us raise more funds and in turn increase the amount we spend on welfare to help more of our colleagues in need.
“In 2023/24 we provided more than £6 million worth of financial, emotional and practical support, and we are on track to increase the figure this year.”
Rami adds: “Morrisons is a proud partner of GroceryAid and I have seen first-hand the difference that it makes. It is a privilege to now have an even closer relationship with the charity and to be able to work with the brilliant team to further build on the support offered.”
We would like to take this opportunity to thank Allan for his incredible service as President of GroceryAid. Since stepping into the role in 2022, Allan’s unwavering commitment and passion for our mission have been truly inspiring and we are especially grateful that he agreed to extend his tenure for an additional year. Allan’s dedication has left a lasting impact on GroceryAid, and we are thankful for his contributions. As we welcome Rami as our new President, we remain committed to building on the strong foundation Allan has helped create.
