Challenge events

From races on the water to networking on a golf course - we have unique events to suite every team and networking need.

6 unique events

Will your team cycle to Paris, or row to victory on Lake Windermere?

Co-op Windermere Row

Set against the stunning backdrop of Lake Windermere, The Co-op Windermere Row combines teamwork, friendly competition and valuable networking, bringing teams together for a memorable day in support of GroceryAid.

Row with Co-op

Booker Dragon Boat Race

The Booker Dragon Boat Race is a high-energy day that brings brands, Booker colleagues and industry peers together for teamwork, friendly competition and valuable networking in the great outdoors.

Race with Booker

GroceryAid Golf Day

The GroceryAid Golf Day brings together industry peers and senior commercial contacts from some of the UK’s largest retailers for a day of networking, friendly competition and fundraising.

Putt for a purpose

UK Cycle Challenge

The UK Cycle Challenge offers brands a unique opportunity to connect with senior retail, wholesale and convenience colleagues, where three days of shared experiences help build relationships that go far beyond a typical networking event.

Leverage your lycra

London to Paris

Join the GroceryAid London to Paris Cycle in 2027 as we take on a brand-new route for this three-day endurance challenge, bringing together senior professionals from across the grocery industry.

Cycle to Paris

Tesco Clay Pigeon Shoot

The Tesco Clay Pigeon Shoot offers brands a distinctive way to connect with senior Tesco and Booker colleagues, as well as industry peers, in a fun and relaxed environment.

Take a shot at making connections

Explore the full events Brochure

In 2025/26, with your help, GroceryAid raised £11 million through our events programme, and welcomed more than 18,000 colleagues across the grocery industry, a 20% increase year on year. GroceryAid events remain some of the most important events in the Grocery industry calendar, facilitating quality networking and connections for greater business impact, at the same time giving back to the industry we love so much. Every ticket, table, sponsorship and activation helps us support more grocery workers going through tough times.

We hope you’ll be part of our 2027 programme, need your support now more than ever as our grocery workers face even more challenging times. We hope you will join us at as many of the events as you can.
For event enquiries, email [email protected]. Follow GroceryAid on LinkedIn for event updates, or sign up to our newsletter for the latest on our support services.

'Always a highlight on our calendar'

The Tesco Clay Pigeon Shoot is always a highlight on our calendar. It’s a well-organised, engaging event with plenty of opportunity to network and showcase our drinks alongside other brands in the industry. Most importantly, it’s a meaningful way for us to give back and support a cause that truly makes a difference in people’s lives.”

Lee Hemmings,

Sales Director, Belvoir Farm