Timings
18:15 – Arrival drinks reception
19:00 – Dinner and entertainment
01:00 – Event close
Join Us
Join Us
The GroceryAid Ball: Celebrating the best of grocery
This is more than a great night out. It's a chance to celebrate the people and businesses making a difference across our industry.
NEW for 2027, GroceryAid Award winners will take centre stage as we recognise the supporters whose commitment has helped us reach and support more grocery workers. Gold Award winners will be celebrated on the night. Raising over £890,000 in 2026, with your help we can have an even greater impact in 2027.
Where the industry comes together
Join more than 1,000 colleagues from across the grocery industry for a black-tie celebration of the people, partnerships and contributions that make grocery the unique sector it is.
The GroceryAid Ball brings the industry together at London's iconic JW Marriott Grosvenor House for an unforgettable night of recognition, connection and entertainment.
Thursday 11 March 2027
JW Marriott Grosvenor House, Park Lane, London
2026 highlights
Celebrating our industry
From the moment you arrive, expect a premium black-tie experience designed to bring the industry together.
- GroceryAid Awards recognition
- NEW Platinum Awards announced on the night
- More than 1,000 grocery industry guests
- Over 150 companies represented
- A three-course dinner
- Outstanding live entertainment
- A silent auction with incredible prizes
- Valuable time with colleagues, customers and commercial contacts
Previous performers have included Tinie Tempah, Rag'n'Bone Man and Tom Grennan.
This event helps us recognise the hard work of our team because we’ve been quite careful about who we brought and we’ve brought a mix of people from different teams and all of them have done something that is particularly special or gone above and beyond.”
Chief Commercial Officer, Co-Op
Start the year together
For many across the industry, the GroceryAid Ball is the first major opportunity of the year to reconnect with customers, suppliers and colleagues after the busy Christmas period.
Strengthen existing relationships, make new connections and celebrate everything the industry has achieved together.
Pricing
Put your brand in the room
Sponsorship gives your business the opportunity to stand out in front of senior figures from across grocery.
With a range of opportunities available, it's a powerful way to increase visibility, support the industry and be part of one of GroceryAid's biggest nights of the year.
Celebrate with purpose
Every table booked and every sponsorship helps GroceryAid raise the funds needed to support grocery workers and their families through tough times.
Come together. Celebrate our industry. Help us support more of its people.
Event Details
Dress code
This is a premium black-tie event. We can't wait to see you bring the glamour!
T&Cs
This is a fundraising event supporting GroceryAid, the charity for the grocery industry. All bookings are subject to acceptance of GroceryAid’s event terms and conditions.
For more information on 2027’s event, please contact GroceryAid: [email protected]