The GroceryAid Ball
Celebrating the best of grocery.
This is more than a great night out. It’s a chance
to celebrate the people and businesses making a
difference across our industry.
GroceryAid Flagship Events
From world-class music festivals, to the opportunity to sit at a table with your favourite sporting hero. Our flagship events have it all. The best part? 100% of funds raised go straight back into supporting those in our industry when they need it most.
Three core events
Build lasting relationships with our flagship events.
Barcode Festival
The grocery industry’s biggest summer event.
This is the industry’s biggest grocery event in the
calendar and arguably the most important place
to get your brand and business seen for the year
ahead.
Sporting Lunch
More than a sporting event.
From resilience and leadership to teamwork,
pressure and high performance, Sporting Lunch
brings the experiences of elite athletes into a room
full of 1,200 people from 120 companies across
grocery
Explore the full events Brochure
In 2025/26, with your help, GroceryAid raised £11 million through our events
program, and welcomed more than 18,000 colleagues across the grocery
industry, a 20% increase year on year.
GroceryAid events remain some of the most important events in the
Grocery industry calendar, facilitating quality networking and connections
for greater business impact, at the same time giving back to the industry
we love so much. Every ticket, table, sponsorship and activation helps us
support more grocery workers going through tough times
Barcode
"Being able to spend time with people face-to-face at events like Barcode is absolutely priceless. We spend so much time on Teams calls these days that it’s just phenomenal to be able to get out and spend time building relationships both internally and externally.”
Group CEO, SHS Group