Maturity Model

Designed to measure the maturity of diversity and inclusion within the grocery industry.

The D&I in Grocery Maturity Model is a tool to enable you to benchmark where you are on your D&I journey across 10 D&I categories.

The model is the creation of over 25 Partners coming together to solve a problem of how we can track tangible progress. It identifies focus areas for individual Partners and influences the Programme to drive change and track progress on an annual basis.

Having the right data can drive the right action, helping to accelerate a truly diverse and inclusive grocery industry. The D&I in Grocery Maturity Model is available for all Programme Partners.  If you would like to enquire about partnership, please email:

[email protected]

Having a framework as well as a score to compare against the industry has provided insight on what great work looks like and added ambition to our thinking. We are learning all the time and it has helped stretch our thinking to aim for excellence. It has accelerated us in the UK and inspired at a European and global level.

Ruby Ali-Brett ,

Senior Director HR, Arla

The Benefits

For our industry

  • Annually measures the maturity of diversity and inclusion within the partnership as a robust representation of the grocery industry
  • Identifies key areas of focus across the industry to collectively accelerate change

For your business

  • Provides an instant learning experience whilst completing the model
  • Identifies areas to connect with other Partners to accelerate your journey

The Model

The model was created with four key principles at the heart:

  1. Created with all business types in mind
  2. Simple and easy to use: completion in under two hours
  3. Educate individuals and businesses as they complete the model
  4. Instant individual results summary

How it Works

Once a year all Partners complete the D&I in Grocery Maturity Model and submit their results. Upon completion of the model, you will instantly receive your overall score out of ten and a score for each specific D&I category.

Once all Partners have completed the model, we will then share your benchmark score alongside the industry. This enables you to create a strategy to make progress over the following year on your D&I objectives and journey. Only you will have access to your scores, and the only score we will share is the overall industry score.

Become a D&I in Grocery Partner