More than 160 companies from throughout the industry attended the GroceryAid Ball on 5th March 2020, raising over £716K for the charity, including £250K raised on the Silent Auction. The funds raised at the event will provide support for thousands of colleagues in need.
Charles Wilson, CEO of Booker and GroceryAid President kicked off the event and told those in attendance that;
“Last year GroceryAid helped over 15,700 people through the Helpline, from factories, wholesale, retail – all parts of our grocery trade. We recently awarded the GroceryAid awards to many companies in attendance tonight. With 49 Gold, 35 Silver and 52 Bronze trophies, a huge thanks, and congratulations to all award winners.”
GroceryAid then went on to show the Case Study, Martin’s Story. The room was silent followed by a long round of applause with lots of emotion sweeping across the room.
Steve Barnes, Chief Executive of GroceryAid said;
“We did something tonight that we had never done before, one of our beneficiaries volunteered to tell his story in front of over 1000 industry colleagues. Martin gripped the room and his story resonated with some of the most important people in our industry and for us, I think it will lead to a real step-change on how we are perceived as an organisation.”
Entertainment for the evening included Patrick Kielty as the host, a breath-taking performance from Tokio Myers, Mcfly with hit singles and Jo Whiley finishing the night with a DJ set into the small hours of the morning.
Main Sponsors included Accolade Wines, Arla, Asda, Aston Manor, Budweiser, Coca-Cola, Danone, Mars, Moet, Mondelez, Nestle, Ornua, Proctor & Gamble, Pepsi, Quorn, Saputo, Symingtons & Warburtons.
Next year’s GroceryAid Ball will take place on the 4th March 2021.