D&I in Grocery Appoints New Chair of Strategy Steering Group

PUBLISHED: 14 Apr 2023


Keith Black, Director of Diversity, Equity and Inclusion at Sainsbury’s, has been appointed Chair of D&I in Grocery’s Strategy Steering Group, alongside Ceysa McKechnie, Diversity, Equity & Inclusion UK Lead at Amazon, as Deputy Chair of the group.

As Chair, Keith will lead on the Strategy Steering Group agenda for the year, ensuring all workstreams are aligned to the overall strategy of the D&I in Grocery programme and building the programme evolution for 2024 and beyond.

The newly formed Steering Group will strive to innovate and challenge issues in the D&I arena, with the ambition to make this the most relevant and sought after network for over 80 partners involved. The Strategy Steering Group consists of representatives from the Headline Partners, four Major Partners and one SME Partner. Together they build the programme to support their biggest challenges in this space.

D&I in Grocery’s programme contains three workstreams (Mentoring, Shared Learning and D&I in Grocery LIVE!) , where more than 80 partners learn from each other, share best practice and accelerate their journey within the D&I space.

Keith Black said “The programme has reached a time of maturity, now being more than 80 partners strong for 2023. To help aid its next stage of the journey, we have created a newly formed Strategy Steering Group which will develop the programme and continue to innovate and challenge in this vital arena”.

“In 2023, we are introducing two fresh themes: understanding how the industry is measuring progress in this space and how the D&I in Grocery programme supports organisations’ D&I strategies, building alignment and a consistency in measurement where possible.”

Additional workstream chairs include:

  • Shared Learning Chair: Lisa McCandless, Culture & Engagement Business Partner, Premier Foods
  • Mentoring Chair: Gavin Lissimore, Head of Customer Marketing, Red Bull;
  • D&I in Grocery LIVE! Chair: Caroline Cater, Vice president Field Sales, CCEP

For more information on D&I in Grocery, and how to get involved, visit

Profits from the Tickled Pink ball primarily benefit the Asda Tickled Pink charity partners: Breast Cancer Now, a registered charity reg. nos 1160558 (England & Wales) & SC045584 (Scotland) which is expected to receive around £700,000 and CoppaFeel! a registered charity reg. nos. 1132366 (England & Wales) & SC045970 (Scotland)which is expected to receive around £300,000. 


GroceryAid are collaborating with Asda on the Tickled Pink Ball to help grocery families, including those affected by Breast Cancer. GroceryAid is the trading name of the National Grocers Benevolent Fund. Along with the Tickled Pink charity partners, a donation from the profits of the ball expected to be in the region of £200,000 will be given to Grocery Aid, a registered charity reg. no 1095897 (England & Wales) & SC039255 (Scotland). 


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