GroceryAid Enhances Helpline Amid Coronavirus Crisis

PUBLISHED: 9 Apr 2020

GroceryAid has announced new services that are available for grocery colleagues in need via the 24/7 Helpline and website.


Emotional and practical support for grocery colleagues has never been more important than during the Covid-19 crisis, so GroceryAid is pleased to introduce additional services to its Helpline:

 GroceryAid’s 24/7 freephone, confidential Helpline will now have trained BACP (British Association for Counselling and Psychotherapy) counsellors answering calls to provide immediate emotional support for colleagues who are worried or anxious.

For those who need in-depth support with mental health, structured counselling services are available. These programmes start with six one-to-one phone counselling sessions and, if further support is required, there is a newly introduced option of face to face sessions. The service simultaneously provides an online Cognitive Behavioural Therapy (CBT) programme which is supported by trained advisors.

GroceryAid is employing artificial intelligence for the first time with the launch of “Woebot”. This app introduces an AI counsellor providing ‘in the moment’ emotional support 24/7. Woebot’s other features include mood tracking, advice on concerns, and coping techniques, for example, CBT or breathing exercises.

Callers to the GroceryAid Helpline between 8am and 8pm have access to a dedicated team of specially trained advisors available to provide information typically obtained from the Citizens Advice Bureau.

The service will also offer support to managers on topics such as managing change, traumatic and critical incidents, and effective workplace performance.

 Mandi Leonard, Welfare Director commented; 

“More than ever before, GroceryAid’s support for colleagues throughout the grocery industry is vital to help them cope with the impact of Covid-19 on them and their families.”

GroceryAid is anticipating a steep increase in both calls to its enhanced Helpline and applications for financial support as colleagues are impacted by Covid-19.



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