The 2020/21 GroceryAid Impact Report


Last year was an exceptional year as Covid-19 affected every individual throughout the UK. Our trade did an incredible job illustrated through the film “Grocery feeds the nation” and I am proud that GroceryAid stood shoulder-to-shoulder with grocery colleagues throughout the pandemic.

We anticipated rising demand for our services and were able to provide assistance to record numbers reaching out for support. This was possible as a result of the generosity of the trade in backing the charity through an extraordinarily difficult period.

After a testing period for all of us, we hope the future is less threatening. This has been one of the biggest challenges the trade charity has faced in its 164 year history and the following report demonstrates how we were able to accelerate our support available to colleagues when it mattered most.

Thank you to all who made this possible across the trade.

Charles Wilson
GroceryAid President
The Year in Numbers
spent helping grocery colleagues in need
volunteers supported the charity
colleagues received financial support
incidences of support given
increase in incidences of emotional and practical support
remain our top referrer
of colleagues given financial support were of working age
increase in calls to the Helpline

Grocery feeds the nation

An industry film

GroceryAid Services

We work with carefully selected partners to provide the best services to support grocery colleagues. This means that we can innovate with new services as we did in 2020, for example, Woebot, a 24/7 chatbot available via an app, and Kooth, an online mental wellbeing community for young people.

We have also seen growth in demand for services with long-term partners that have provided crucial support at critical times, for example, relationship counselling with Relate and legal advice from Law Express.

colleagues supported through the Helpline & website
colleagues downloaded Woebot
of legal advice sessions were family law
increase in relationship counselling
incidences of advice given from experts on day to day issues through the Helpline
colleagues received face to face counselling virtually
Mental Wellbeing for Young People Our digital mental health and wellbeing platform gives free, confidential online counselling and support to students and young people aged 11-25. Children or dependents can access this service by signing up to Kooth.
Emotional Support All support calls are answered by BACP trained counsellors to provide ‘in the moment’ emotional support to colleagues who are anxious or stressed
Structured Counselling For those who are recognised as needing a more in-depth approach to mental wellbeing, structured solution focused counselling services are available. Programmes are one-to-one and include six sessions over the phone or face to face.
Woebot Woebot is an app for Iphone or Android. This artificial intelligence counsellor allows a user to access in the moment emotional support 24/7.
Relationship Counselling Face to face counselling for individuals and couples, family counselling, children and youth counselling, and psychosexual therapy through a network of Relate centres across the UK
Health & Wellbeing Portal GroceryAid has partnered with Rightsteps, the UK’s leading health and wellbeing experts, to offer an online portal of self-help information on a range of topics split into Mind, Body, and Behaviour.
Financial Support
applications for
financial support
children helped with
school essentials
is the main reason colleagues come to us for support
colleagues received
support through the
Covid-19 fund
working carers
received a grant
of colleagues said
applying for a financial
grant was easy
Sabra’s Story
Sabra’s Story
Sabra struggled to juggle work and childcare with special needs during the pandemic last year.
Read now
Claire’s Story
Claire’s Story
The financial impact hit Claire last year when she was unable to work when her childminder contracted Covid-19
Read now
Looking to the future

We would not be able to provide this help without the incredible backing of the hundreds of supporting companies we work with across the grocery trade and we are very grateful.

The industry leans in to help in many ways and it was never more apparent than last year when the vast majority of supporters honoured financial commitments to events that were not able to proceed.

We also have hundreds of executives advising on working groups to ensure GroceryAid remains ahead of the curve on challenges facing colleagues and can deliver key industry initiatives like Diversity & Inclusion in Grocery.

This commitment is vital as we continue to support grocery colleagues with their financial and emotional recovery from the pandemic.

‘‘We still have a long way to go for financial and emotional recovery from the Covid-19 pandemic. Our Covid-19 Fund remains open for those who need Mental Health Support, Financial Grants and Bereavement Financial Assistance. We know that normality for many of our colleagues is still far away with the furlough scheme and job losses impacting for years to come. But we continue to be the rainbow after the storm and we are here for all colleagues in the grocery industry.’’

Mandi Leonard
GroceryAid Welfare Director
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