Helpline 08088 021 122
Helpline Information

For help and advice contact our confidential 24/7 GroceryAid Helpline

Marketing Toolkit

Materials to help you support and raise awareness of GroceryAid.


GroceryAid logo 

Download our logo.

About GroceryAid information 

Copy overview of GroceryAid including who we help and how we help. 

- GroceryAid presentation

All the information you need to know about GroceryAid in slide form. 

7 ways you can help GroceryAid flyer

This document lists the ways you can support your industry charity today. 

GroceryAid brand guidelines 

How to use our logo, typography, colours and more. 

- Template social media posts 

Show your support of GroceryAid by sharing these template posts on the social platform of your choice.

Our PublicationsAnnual Review 2016 17 cover 150px.jpg

Annual Review 2016/17 - details of our welfare and fundraising activities for the year. It also features reports from the branches and committees and a summarised financial report.

- Yearbook - celebrates the Achievement Awards, takes a look at our beneficiaries and features our fundraising events from the past year. 

Take a closer look informational leaflet - provides an overview of GroceryAid and its work. You will also find a list of upcoming national events.

- Groceries Code of Best Practice - New principles share best practice for charity events and activities organised by retailers

EventsGroceryAid_180517-0071 350px.jpg

- GroceryAid central event calendar 

Check out the range of events we hold right across the country. 

- Third party event calendar

Events held on our behalf which raise crucial funds for the charity including the Leadership Symposium and Waterside Dinner. 

- Challenge event calendar 

A variety of fantastic events across the UK with marathons, cycles, Tough Mudder's and triathlons! 

Challenge event pack

Fundraising tips, case studies and all you need to know about taking on a challenge event for GroceryAid. 

- Challenge event terms & conditions

Barcode Festival 2019Barcode Festival 2019

- Logo

- Artwork 

- Press release (announcement)  

- Website


- Awareness event guide 

Three things to consider when holding an awareness day and case studies of companies who've successfully held them for us.

- Promo stationery order form 

From pens to pop-ups to post-it notes, see the attached form for a full list of our available promo stationery. Our promo is typically used for head office awareness days, desk drops and event purposes. Please complete and return to

#notbuyingit marketing campaign #notbuyingit_roster 2018.jpg

- Campaign press release  - 2017 

Text detailing what the campaign is about, the key subjects it addresses and what it attempts to achieve. 

- Campaign press release - 2018 

#notbuyingit was relaunched in 2018 with a focus on the new subjects of mental health and crisis. Text details how the campaign has developed and the fresh focus. 

Campaign print adverts - 2017 

Campaign print adverts - 2018 

Check out our four trade press adverts, which you may have already seen in a publication or two!

Campaign mini ads

View our short #notbuyingit mini ads on our YouTube channel. If you would like to receive the clips please email

GIFs and Leaderboards 

Visual aids to show your support of our campaign, to be used on websites, intranets and social media. 

HelplineGroceryAid Helpline

Helpline copy 

This core text provides an overview of our free, confidential Helpline and the range of services it can provide for those who work in the grocery industry. 

Helpline text with case study

An amended Helpline copy with the addition of a beneficiary quote. 

Helpline logo

Download our Helpline logo.

Helpline flyer

This A5 leaflet lists the many ways GroceryAid can support people in need including practical and emotional support. 

Helpline poster 

A4 poster for office noticeboards, toilet doors and general raising awareness of the Helpline.

Contact the events team

For all queries on events or to find out how else you can support us.

01252 875925

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