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Take a look at our refreshed events calendar for 2018

Central events 

9 March 2018

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Grosvenor House Hotel, London

Newly launched for 2018, our one and only black tie event this year will see over 1,250 people in attendance and is the opportunity to network with the senior leaders from across our industry. We have all of the trade and major brands in attendance including; Asda, Bestway, Booker, Iceland, M&S, Morrisons, Sainsbury’s, SPAR, Tesco, Waitrose many of which have taken 2 tables each. This is an excellent event not to be missed at a great price.

12 May 2018

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Lake Windermere, Lake District 

A great team-building exercise in the heart of the Lake District with colleagues, friends and family all invited to join the fun. In the evening you and your guests can join in the celebratory party at the lovely Low Wood Hotel, where prizes will be given to the most successful teams in various categories.

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Bridgethorne Training Workshop


An open 1 day workshop on a key subject within the grocery market presenting a unique opportunity to develop some key techniques and tools to be able to share within your company. Perfect for SMEs, Commercial, Marketing and Sales teams. 

28 June 2018

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Hawker House, London 

“Great Vibes. Great People. Great Cause” 

Barcode Festival is a summer party for the entire grocery industry, a celebration with headline acts, DJ’s, street performers, entertainment, cooking demos, food & drink, competitions and games. The Festival will see customers, suppliers, logistics companies and service providers networking together raising money for a great cause! Major sponsors already confirmed include Asda, Morrisons, Sainsbury’s and Tesco who will be bringing over 200 buyers, category and sales/marketing teams to network with the industry. Mars are main stage sponsors and Heineken have sponsored the container bar. 

3 July 2018

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Brocket Hall, Welwyn 

Andy Higginson (GroceryAid President and Chairman, Morrisons) will be hosting his first golf day for GroceryAid at Brocket Hall, in Hertfordshire. The competition will be fierce with senior retailers Dave Lewis (CEO, Tesco), Steve Murrells (CEO, Co-op) and Andy himself fielding teams! Sponsorship opportunities are still available. 

4-8 July 2018 

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With a new route for 2018 the annual Coast to Coast is leaving England and moving to Wales. Led by Gary Black (Sales Director, Coca-Cola European Partners) and his committee including Dawood Pervez (Trading Director, Bestway) and Andrew Thompson (Commercial Director, Booker) this event will have a large Wholesale and Convenience contingent. Over three days we will have around 50 cyclists take on this challenging route and build lifelong friendships!

6-9 September 2018

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"The London to Paris bike ride is everything a good charity event should be. It’s very well organised and run, it’s challenging, a real test and as such it brings people together from across the industry and engenders a real camaraderie and fun. All bound by a common purpose - to raise money for our industry charity, GroceryAid" (Jason Tarry, Chief Commercial Officer, Tesco)

28 September 2018

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E.J. Churchill Shooting Grounds, High Wycombe 

Sponsored by Mark Suddaby (Category Director, Tesco) this event will have all nine Tesco Category Directors join us for a brilliant day of shooting and much more. No experience is necessary, so the novice need not worry, it’s a lot of fun and no pressure. With a summer BBQ, suppliers have the opportunity to share product and provide the catering and drinks too - with maybe a bit of axe throwing to bring the fun. Being held at the award winning E.J. Churchill Shooting Ground in High Wycombe (home of the World Championships in 2018) the day is perfect for team building and networking.

2 November 2018 

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Grosvenor House Hotel, London 

A firm favourite in the grocery calendar selling out every year,. In 2018 this event is moving to the Grosvenor House Hotel to offer more opportunity to network with industry colleagues and hear from sporting legends.

Confirmed Major Sponsors for 2018: ABP, ASDA, Aston Manor, Coca-Cola, Colgate, CPM, Dairy Crest, Diageo, Fowler Welch, Heineken, Kettle Foods, Newton, Procter & Gamble, SHS, Unilever, Warburtons and Weetabix who make the event the enormous success that it is. 

2018 promises to be the biggest and best yet with John Inverdale booked to host again and IAAF President and Olympic Legend Lord Sebastian Coe and Mike Tindall, World Champion Rugby player as a couple of our headline speakers. We have a few exciting twists planned too!

12 December 2018

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St. Luke's Church, Chelsea 

An unforgettable evening of Christmas carols sung by a professional live choir, soprano soloist and choirboy with Christmas readings from all our sponsors. Held at the magnificent St Luke's Church, Chelsea over 500 of the industry bring family, colleagues and friends to celebrate Christmas with drinks and canapés for networking afterwards. The Concert was sponsored in 2017 by 2 Sisters, Coca-Cola, Kraft Heinz, Lucozade Ribena Suntory, Ornua Foods & Procter & Gamble. 

Branch events 

Our regional fundraising Branches create a vibrant presence right across the country.

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Scottish Burns Supper

Grand Central Hotel, Glasgow 

Enjoy a traditional themed evening with leading figures of the Scottish grocery industry. Feast on five courses of fine food and appreciate the verse and music of Scotland’s most noted poet and an icon celebrated throughout the world.

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North East Valentines Ball

Gosforth Park, Newcastle 

This popular evening includes a superb prize for every table, dancing to a live band, entertainment, midnight snacks and a goody bag.

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Northern Sporting Dinner 

National Football Museum, Manchester 

Including Frank Bruno, former WBC Heavyweight Boxing World Champion and Sean Styles, outstanding comedian and impressionist. This event is usually a sell-out so book your table today!

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Waitrose Thames Valley Gala Dinner 

Battersea Evolution, London

Last year saw 1400 people in attendance, including suppliers, buyers and main board directors who enjoyed a fantastic evening with great food and cabaret entertainment.

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North East Summer Ball 

The Park Inn Hotel, York 

Come and join us in the beautiful city of York for a fantastic Summer Ball.

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South West Golf Day

Bovey Castle Hotel, Devon

Hosted by Arla Foods guests will enjoy an award-winning 18-hole championship course, dinner, charity auction, prize giving and much more. 

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East Anglia Golf Day

Barnham Broom Hotel, Norwich

Join our East Anglia as they enjoy their annual Golf Day at one of the finest courses in Norfolk. 

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Northern Race Day

Chester Racecourse

This is an evening race event in the heart of the historic Roman town of Chester, where you will be wined and dined whilst enjoying the best that flat racing has to offer.

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South West Catch and Cook

Yeo Valley, Bristol

This South West favourite is hosted by Yeo Valley at their very own Blagdon Lake, going from strength to strength every year. 

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Scottish Race Night 

The Admiral Bar, Glasgow 

The Admiral Bar is an iconic traditional bar with a modern twist. This popular event sees plenty of prizes up for grabs and an excellent opportunity to network with fellow colleagues from the Scottish grocery industry.


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Waitrose Thames Valley Golf Day

Winter Hill Golf Club, Cookham

Taking place at the private John Lewis Partnership Golf Course act quick and book your team with this one sure to be a sell-out.  

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Midlands Ball

Marriott Forest of Arden Hotel, Birmingham 

The flagship event for the Midlands Branch. Luxurious surroundings, great food and much, much more. 

17 November 2018

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Grand Hotel, Brighton

✔️ Sumptuous Christmas dinner 
✔️ Live entertainment
✔️ Grand draw and raffle 

Challenge events 

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Running events offer a fantastic opportunity for teams and individuals to get fit, feel great and raise funds for an amazing cause! We have spaces in a range of the UK's most popular events. 

11 March 2018

Surrey Half Marathon

Kingfield Road, Woking

Voted the UK's best road race, this scenic, single-lap half marathon is set in the glorious countryside surrounding Woking and Guildford.

15 April 2018

Great Ireland Run - 10k 

The Phoenix Park, Dublin 

The Great Ireland Run is set in the iconic surroundings of Europe's largest urban park. Runners of all ages and abilities can take part in a truly inspiring celebration of running.

7 May 2018

Belfast City Marathon 

Belfast, Northern Ireland 

Over 17,500 runners are expected to hit the streets of Belfast City. The route covers all areas of Belfast and you'll be cheered every step of the way by lively locals. 

20 May 2018 

Great Manchester Run Half Marathon 

Portland Street, Manchester 

One of the newest Great Run events. Beginning on Portland Street this popular race takes in the Etihad Stadium, Old Trafford & the Mancunian Way.

15 July 2018 

British 10k 


Get ready to experience London's most iconic landmarks and a British street party, with a twist. Run your way to a new PB with music at every step around the heart of our capital.

9 September 2018 

Great North Run Half Marathon 


The largest half marathon in the world! Participants run between Newcastle upon Tyne and South Shields.

30 September 2018 

Great Scottish Run Half Marathon 


Starting in the centre of Glasgow runners pass a selection of Glasgow's finest venues and parks, before heading back for the grandstand finish on Glasgow Green. 

14 October 2018 

Great Birmingham Run Half Marathon 


Now established as the second biggest half marathon in the UK, Birmingham comes alive with thousands of runners, encouraged by on course bands, entertainment and cheering crowds!

21 October 2018 

Great South Run - 10 miles


This fast and flat course is one the world's leading 10 mile running events. Taking you through the iconic sights of Southsea and Portsmouth, including the Portsmouth Historic Dockyard, home of HMS Victory.

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Hardcore 10 mile obstacle courses designed by Special Forces to test your all around strength, stamina, determination and camaraderie. 

6 May 2018

Tough Mudder - London West

Culden Faw, Henley on Thames

20 May 2018

Tough Mudder - Midlands 

Belvior Castle, Midlands 

17 June 2018

Tough Mudder - Scotland 

Drumlanrig Castle, Scotland 

29 July 2018

Tough Mudder - Yorkshire 

Broughton Hall, Yorkshire 

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3 Peaks Challenge 

The Open National Three Peaks Challenge is perfect for individuals or small groups to join together and complete the famous Three Peaks Challenge - Ben Nevis, Snowdon and Scafell Pike. An amazing team building exercise perfect for beginning and experienced climbers!

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Langar Airfield, Nottingham

NEVER underestimate the massive sense of personal achievement after completing a skydive, or the smile on your face! A skydive is truly an unforgettable experience, where you can jump as an individual or a group with family and friends while raising money for a fantastic cause.

Third party events 

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Leadership and Activity Weekend

Girona, Spain

This weekend is the ideal opportunity to focus on business issues and network across all in our industry. Not to mention the stunning surroundings and activites! 

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President's Waterside Dinner

The Waterside Inn, Bray 

Renowned across the globe and a leading light in the world of gastronomy a visit to The Waterside Inn is truly an evening not to be missed. With support from our retailers and celebrity friends, it promises to be a very memorable evening.

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Leadership Symposium

Rothamsted Research Centre

Attendees will hear from leading figures within the sport and grocery industry, past speakers have included Olympic gold-medal winner Dame Kelly Holmes and British & Irish Lions star Marytn Williams. The Grocer Top Talent awards will also take place. 

Contact the events team

For all queries on events or to find out how else you can support us.

01252 875925

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