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Fundraising Events

Take a look at our refreshed events calendar.

Central events 

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GroceryAid Ball 

Grosvenor House Hotel, London 

Our one and only black tie event is a unique opportunity to network with the senior leaders from across our industry. We will have the major brands and trade in attendance and have some exciting new features in the pipeline after a spectacular 2018 event. 

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Diversity and Inclusion in Grocery

Wembley Stadium, London 

Tesco have come together with Accenture, CCEP, Mondelēz and P&G in an industry first to join forces on Diversity & Inclusion, supported by GroceryAid. Join representatives from the industry for idea sharing, personal learning, panel discussions and inspirational speakers.

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Windermere Row

Lake Windermere, Lake District 

A great team-building exercise in the heart of the Lake District with colleagues, friends and family all invited to join the fun. In the evening you and your guests can join in the celebratory party at the lovely Low Wood Hotel, where prizes will be given to the most successful teams in various categories.

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Waitrose & Partners Garden Party

Dorney Court, Berkshire

This is brand new for 2019 as we re-launch the annual Waitrose event. From the moment you arrive everything will feel different, from the theming to the Executive Chef specially designed menu. With exceptionally sourced ingredients and tailor made cocktails and drinks this will be a party like no other.

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President's Golf Day 

The Buckinghamshire Golf Course 

Hosted by Andrew Higginson (President of GroceryAid and Chairman of Morrisons) the Golf Day will return in 2019 bigger and better than before with large attendance from Asda and Tesco with other major retailers promising to return. Moving to the Buckinghamshire and switching to a Shotgun format to allow more time to network.

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Barcode Festival

Hawker House, London 

Following the storming success of the first ever Barcode Festival in June, GroceryAid are delighted to announce that this fantastic summer fundraiser for the grocery industry will return on Thursday 4th July 2019. Barcode Festival is an all-inclusive grocery industry event with awesome music, great food and drink and is a superb opportunity to help raise money for GroceryAid. 

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Coast to Coast Cycle Challenge 


Following the success of its new route in 2018 the Coast to Coast will return to Wales for three days of stunning riding. Led by Gary Black (Sales Director, Coca-Cola European Partners) and his committee including Dawood Pervez (MD, Bestway) and Andrew Thompson (Commercial Director, Booker) this event will have a large Wholesale and Convenience contingent. Jason Tarry, Chief Executive Officer, UK & ROI, Tesco is also pencilled in for this challenge of a lifetime.

12-15 September 2019L2P 2018

London to Paris Cycle Challenge 

This unforgettable cycle takes you from London to the Eiffel Tower in Paris. Build lifelong friendships with your industry colleagues as you cycle through the picturesque English and French countryside.

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President's Clay Pigeon Shoot 

E.J. Churchill Shooting Grounds, High Wycombe

Hosted by Andrew Higginson (President of GroceryAid and Chairman of Morrisons) with the promised support of Tesco Category Directors come and join us for a category shoot out! A brilliant day of shooting, food & drink and catching up with industry colleagues all in an informal setting. No shooting experience is necessary, so the novice need not worry, it’s a lot of fun! 

8 November 2019Sebastian Coe and Katharine Merry

Sporting Lunch

Grosvenor House Hotel, London 

Running for over 50 years this event brings 1,250 senior industry colleagues and over 30 past and present sporting heroes together for the kick off to Christmas! 2018’s line up included Lord Sebastian Coe and a Q&A with Alan Shearer and Mike Tindall. The event was hosted by John Inverdale and Katharine Merry with guests such as Gold Medal winners Kate and Helen Richardson Walsh from the Olympic Hockey team and Rugby World Cup Winner Jonny Wilkinson.

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President's Carol Concert 

St Luke's Church, Chelsea

An unforgettable evening of Christmas carols sung by a professional live choir, soprano soloist and choirboy with festive readings from industry leaders. Held at the magnificent St Luke's Church in Chelsea, the industry unites along with family, colleagues and friends to celebrate Christmas. Champagne reception and canapés for networking afterwards. 

Regional events 

Our regional fundraising Branches create a vibrant presence right across the country.

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Northern Sporting Dinner with Kevin Keegan 

National Football Museum, Manchester 

Including sporting stars and outstanding entertainment the Northern Branch sporting dinner continues to grow every year with excellent attendance from the industry. This event is usually a sell-out so book your table today!

10 May 2019 Northern Ireland ball 2016

Northern Ireland Grocers Ball

Culloden Hotel, Holywood

One of the biggest dates in the local social calendar. During the evening the winners of the annual Ulster Grocer Marketing Awards will also be announced, with the best of the Northern Ireland food and drink industry on display!

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South West Catch and Cook 

Yeo Valley, Bristol

This South West favourite is hosted by Yeo Valley at their very own Blagdon Lake, going from strength to strength every year. 

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South West Golf Day 

Bovey Castle, Devon 

Hosted by Arla Foods and Dairy Crest guests will enjoy an award-winning 18-hole championship course, dinner, charity auction, prize giving and much more. 

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South Coast Golf Day

Mannings Heath Golf Course, Horsham 

Teams of four will take part in an 18 hole Stableford competition and enjoy breakfast, BBQ lunch, quality golf prizes and the ever-popular raffle.

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Skydiving Challenge

Langar Airfield, Langar 

A tandem skydive is truly an unforgettable experience, where you can jump as an individual or a group with family and friends while raising money for a fantastic cause.

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North East & York Summer Ball

The Park Inn Hotel, York 

Come and join us in the beautiful city of York for a fantastic Summer Ball.

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North East & York Golf Day

Parklands Golf Club, Newcastle upon Tyne 

With a change of venue for 2019, the North East and York Golf day is a great way to network with suppliers and customers, or an opportunity to reward your staff. 

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North East & York Race Day

Gosforth Park, Newcastle 

One you won't want to miss. Included is a hospitality ticket, race card, three-course meal and reserved seating in the Viewing Gosforth Park Suite Restaurant.

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Northern Ireland Sunday Lunch 

Deanes at Queens, Belfast 

Lunch will take place at Deanes at Queens which holds a Michelin Bib Gourmand. This very popular event always sells out fast, so book today to ensure your place.

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South Coast Winter Ball 

The Grand Hotel, Brighton 

✔️ Sumptuous Christmas dinner 

✔️ Live entertainment

✔️ Grand draw and raffle 

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Northern Harrogate Ball 

Majestic Hotel, Harrogate

Join the Northern Branch for a Christmas celebration including entertainment, competitions, good company and much more. 

Challenge events

Prudential RideLondon-Surrey 100

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Prudential RideLondon is the largest annual cycling fundraising event on the planet. There is no other closed-road event like it that combines the fun and accessible element of a free family ride in central London with the excitement of watching the world’s best professional cyclists race.

Places in this event are extremely limited and will be given on a first come, first served basis. 

Email Danielle Hurley on to register your interest 

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Events throughout 2019 

Hardcore 10 mile obstacle courses designed by Special Forces to test your all around strength, stamina, determination and camaraderie. 

If you fancy this challenge get in touch with your preferred location and we'll do our best to reserve your spot. 💪 

Email Danielle Hurley on 

Other Challenge Events 

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Got an idea for a challenge but unsure who to fundraise for? We'd love to have your support and you'd be making a real difference to colleagues working within the grocery industry. Get in touch and we’ll see if we can get you a place at your dream challenge event!  

Want to get involved but unsure what to do? No worries! Speak to us and we'll discuss some options and find an event that you can look forward too! 

Email Danielle Hurley on 

Third party events 

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President's Waterside Dinner 

Waterside Inn, Bray 

Renowned across the globe and a leading light in the world of gastronomy a visit to The Waterside Inn is truly an evening not to be missed. With support from our retailers and celebrity friends, it promises to be a very memorable evening.

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Leadership Symposium

Rothamsted Research Centre, Harpenden 

Attendees will hear from leading figures within the sport and grocery industry, past speakers have included Olympic gold-medal winner Dame Kelly Holmes and British & Irish Lions star Marytn Williams. The Grocer Top Talent awards will also take place. 

Contact the events team

For all queries on events or to find out how else you can support us.

01252 875925

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