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Fundraising Events

Take a look at our refreshed events calendar.

Central events 

2 November 2018 

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Grosvenor House Hotel, London 

A firm favourite in the grocery calendar selling out every year,. In 2018 this event is moving to the Grosvenor House Hotel to offer more opportunity to network with industry colleagues and hear from sporting legends.

Confirmed Major Sponsors for 2018: ABP Food Group, Advantage Group, ASDA, Aston Manor, Coca-Cola, Coco Fuzion, Colgate, CPM, Dairy Crest, Diageo, Fowler Welch, Heineken, Kettle Foods, Newton, pladis, Procter & Gamble, SHS, Unilever, Total Negotiation, Warburtons and Weetabix who make the event the enormous success that it is. 

2018 promises to be the biggest and best yet co-hosted by John Inverdale and Katharine Merry, with IAAF President and Olympic Legend Lord Sebastian Coe, Mike Tindall, World Champion Rugby player and English football star Alan Shearer as a couple of our headline speakers. We have a few exciting twists planned too!

Sponsorship opportunities are still available. 

12 December 2018

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St. Luke's Church, Chelsea 

An unforgettable evening of Christmas carols sung by a professional live choir, soprano soloist and choirboy with Christmas readings from all our sponsors. Held at the magnificent St Luke's Church, Chelsea over 500 of the industry bring family, colleagues and friends to celebrate Christmas with drinks and canapés for networking afterwards. Our 2018 sponsors are; Coca-Cola, Lucozade Ribena Suntory, KraftHeinz, P&G and Weetabix.

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GroceryAid Ball (LAST FEW TABLES)

Grosvenor House Hotel, London 

Our one and only black tie event is a unique opportunity to network with the senior leaders from across our industry. We will have the major brands and trade in attendance and have some exciting new features in the pipeline after a spectacular 2018 event

11 May 2019 Windermere Row 300px

Windermere Row

Lake Windermere, Lake District 

A great team-building exercise in the heart of the Lake District with colleagues, friends and family all invited to join the fun. In the evening you and your guests can join in the celebratory party at the lovely Low Wood Hotel, where prizes will be given to the most successful teams in various categories.

16 May 2019 Waitrose and partners logo

Waitrose & Partners Garden Party

Dorney Court, Berkshire

This is a brand new event for 2019 as we re-launch the annual Waitrose Ball. From the moment you arrive everything will feel different, from the theming to the Executive Chef specially designed menu. With exceptionally sourced ingredients and tailor made cocktails and drinks this will be a party like no other.

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President's Golf Day 

The Buckinghamshire Golf Course 

Hosted by Andrew Higginson, Morrisons, the Golf Day will return in 2019 bigger and better than before with large attendance from Tesco and other major retailers promising to return. Moving to the Buckinghamshire and switching to a Shotgun format to allow more time to network.

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Barcode Festival 

Hawker House, London 

Following the storming success of the first ever Barcode Festival in June, GroceryAid are delighted to announce that this fantastic summer fundraiser for the grocery industry will return on Thursday 4th July 2019. Barcode Festival is an all-inclusive grocery industry event with awesome music, great food and drink and is a superb opportunity to help raise money for GroceryAid. 

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Coast to Coast Cycle Challenge 


Following the success of its new route in 2018 the Coast to Coast will return to Wales for three days of stunning riding. Led by Gary Black (Sales Director, Coca-Cola European Partners) and his committee including Dawood Pervez (Trading Director, Bestway) and Andrew Thompson (Commercial Director, Booker) this event will have a large Wholesale and Convenience contingent. 

12-15 September 2019L2P 2018

London to Paris Cycle Challenge 

Join industry colleagues and take part in the iconic cycle ride from London to Paris. Last year more than 90 riders joined Jason Tarry and the Tesco team and with Jason already pencilled in for 2019 it’s time to book your place and start training!

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President's Clay Pigeon Shoot 

E.J. Churchill Shooting Grounds, High Wycombe

Hosted by Andrew Higginson (GroceryAid President) with the support of Tesco Category Directors come and join us for a category shoot out! A brilliant day of shooting, food & drink and catching up with industry colleagues all in an informal setting. No shooting experience is necessary, so the novice need not worry, it’s a lot of fun! 

Regional events 

Our regional fundraising Branches create a vibrant presence right across the country.

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Thames Valley Race Day 

Ascot Racecourse

Enjoy the luxury of the Panoramic Restaurant at Ascot Racecourse offering 'one of the best views in British Racing'.

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Scottish Race Night 

The Admiral Bar, Glasgow 

The Admiral Bar is an iconic traditional bar with a modern twist. This popular event sees plenty of prizes up for grabs and an excellent opportunity to network with fellow colleagues from the Scottish grocery industry.


9 November 2018

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One you won't want to miss. Included is a hospitality ticket, race card, three-course carvery lunch and reserved seating in the Viewing Gosforth Park Suite Restaurant.

17 November 2018

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Grand Hotel, Brighton

✔️ Sumptuous Christmas dinner 
✔️ Live entertainment
✔️ Grand draw and raffle 

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Northern Ireland Sunday Lunch 

Lunch will take place at Deanes at Queens which holds a Michelin Bib Gourmand. This very popular event always sells out fast, so book today to ensure your place.

1 December 2018

Christmas ornaments

Northern Harrogate Christmas Ball 

Majestic Hotel, Harrogate

Join the Northern Branch for a Christmas celebration including entertainment, competitions, good company and much more. 

9 February 2019 

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North East & York Valentines Ball 

This popular evening includes a superb prize for every table, dancing to a live band, entertainment, midnight snacks and a goody bag.

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Northern Sporting Dinner

National Football Museum, Manchester 

Including sporting stars and outstanding entertainment the Northern Branch sporting dinner continues to grow every year with excellent attendance from the industry. This event is usually a sell-out so book your table today!

22 June 2019 

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The Park Inn Hotel, York 

Come and join us in the beautiful city of York for a fantastic Summer Ball.

Challenge events 

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Running events offer a fantastic opportunity for teams and individuals to get fit, feel great and raise funds for an amazing cause! We have spaces in a range of the UK's most popular events. 

21 October 2018 

Great South Run - 10 miles


This fast and flat course is one the world's leading 10 mile running events. Taking you through the iconic sights of Southsea and Portsmouth, including the Portsmouth Historic Dockyard, home of HMS Victory.

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Hardcore 10 mile obstacle courses designed by Special Forces to test your all around strength, stamina, determination and camaraderie. 

Stay tuned for our 2019 Tough Mudder dates. 

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3 Peaks Challenge 

The Open National Three Peaks Challenge is perfect for individuals or small groups to join together and complete the famous Three Peaks Challenge - Ben Nevis, Snowdon and Scafell Pike. An amazing team building exercise perfect for beginning and experienced climbers!

14 June 2019 

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A tandem skydive is truly an unforgettable experience, where you can jump as an individual or a group with family and friends while raising money for a fantastic cause.

Third party events 

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Leadership Symposium

Rothamsted Research Centre

Attendees will hear from leading figures within the sport and grocery industry, past speakers have included Olympic gold-medal winner Dame Kelly Holmes and British & Irish Lions star Marytn Williams. The Grocer Top Talent awards will also take place. 

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Swing Low Ball 

Battersea Evolution, London 

With over 80 current and former International Players and Members of the England 2003 Rugby World Cup Winning Squad attending, this is a must attend event for any rugby fan. Special guests Take That rocked the stage in last year's event. 

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President's Waterside Dinner 

Waterside Inn, Bray 

Renowned across the globe and a leading light in the world of gastronomy a visit to The Waterside Inn is truly an evening not to be missed. With support from our retailers and celebrity friends, it promises to be a very memorable evening.

Contact the events team

For all queries on events or to find out how else you can support us.

01252 875925

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