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Fundraising Events

Take a look at our refreshed events calendar.

Central events 

27 June 2019 Golf Day 300px

President's Golf Day 

The Buckinghamshire Golf Course 

Hosted by Andrew Higginson (President of GroceryAid and Chairman of Morrisons) the Golf Day will return in 2019 bigger and better than before with large attendance from Asda and Tesco with other major retailers promising to return. Moving to the Buckinghamshire and switching to a Shotgun format to allow more time to network.

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Barcode Festival

Hawker House, London 

Following the storming success of the first ever Barcode Festival in June, GroceryAid are delighted to announce that this fantastic summer fundraiser for the grocery industry will return on Thursday 4th July 2019. Barcode Festival is an all-inclusive grocery industry event with awesome music, great food and drink and is a superb opportunity to help raise money for GroceryAid. 

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Coast to Coast Cycle Challenge 


Following the success of its new route in 2018 the Coast to Coast will return to Wales for three days of stunning riding. Led by Gary Black (Sales Director, Coca-Cola European Partners) and his committee including Dawood Pervez (MD, Bestway) and Andrew Thompson (Commercial Director, Booker) this event will have a large Wholesale and Convenience contingent. Jason Tarry, Chief Executive Officer, UK & ROI, Tesco is also pencilled in for this challenge of a lifetime.

12-15 September 2019L2P 2018

London to Paris Cycle Challenge 

This unforgettable cycle takes you from London to the Eiffel Tower in Paris. Build lifelong friendships with your industry colleagues as you cycle through the picturesque English and French countryside.

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President's Clay Pigeon Shoot 

E.J. Churchill Shooting Grounds, High Wycombe

Hosted by Andrew Higginson (President of GroceryAid and Chairman of Morrisons) with the promised support of Tesco Category Directors come and join us for a category shoot out! A brilliant day of shooting, food & drink and catching up with industry colleagues all in an informal setting. No shooting experience is necessary, so the novice need not worry, it’s a lot of fun! 

8 November 2019Sebastian Coe and Katharine Merry

Sporting Lunch

Grosvenor House Hotel, London 

Running for over 50 years this event brings 1,250 senior industry colleagues and over 30 past and present sporting heroes together for the kick off to Christmas! 2018’s line up included Lord Sebastian Coe and a Q&A with Alan Shearer and Mike Tindall. The event was hosted by John Inverdale and Katharine Merry with guests such as Gold Medal winners Kate and Helen Richardson Walsh from the Olympic Hockey team and Rugby World Cup Winner Jonny Wilkinson.

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President's Carol Concert 

St Luke's Church, Chelsea

An unforgettable evening of Christmas carols sung by a professional live choir, soprano soloist and choirboy with festive readings from industry leaders. Held at the magnificent St Luke's Church in Chelsea, the industry unites along with family, colleagues and friends to celebrate Christmas. Champagne reception and canapés for networking afterwards. 

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GroceryAid Ball

The GroceryAid Ball is an unforgettable evening with fantastic headline entertainment and fundraising. It’s the one and only night the entire industry is in attendance, including senior leaders. Last year saw an incredible turnout with more than 170+ companies represented including: Asda, Bestway, Booker, Booths, Costcutter, Iceland, Marks & Spencer, Morrisons, Nisa Retail, Ocado, OneStop Stores, Rontec Roadside Retail, Sainsbury’s, Spar, Tesco, The Co-op, and Waitrose.

Regional events 

Our regional fundraising Branches create a vibrant presence right across the country.

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Costcutter Golf Day

Marriott Forest of Arden, Birmingham 

The popular Costcutter Golf Day offers a fantastic package for teams and individuals. Get in touch soon, with only a limited number of spaces available. 

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South West Catch and Cook 

Yeo Valley, Bristol

This South West favourite is hosted by Yeo Valley at their very own Blagdon Lake, going from strength to strength every year. 

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South West Golf Day 

Bovey Castle, Devon 

Hosted by Arla Foods and Dairy Crest guests will enjoy an award-winning 18-hole championship course, dinner, charity auction, prize giving and much more. 

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South Coast Golf Day

Mannings Heath Golf Course, Horsham 

Teams of four will take part in an 18 hole Stableford competition and enjoy breakfast, BBQ lunch, quality golf prizes and the ever-popular raffle.

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Skydiving Challenge

Langar Airfield, Langar 

A tandem skydive is truly an unforgettable experience, where you can jump as an individual or a group with family and friends while raising money for a fantastic cause.

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North East & York Summer Ball

The Park Inn Hotel, York 

Come and join us in the beautiful city of York for a fantastic Summer Ball.

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Northern Network Summer Quiz

Join our Northern Network for a fun evening of quiz entertainment, pizza and drinks with your grocery colleagues. 

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Northern Ireland Golf Day 

Belvoir Golf Club, Belfast

Excellent value for money for UK manufacturers/brand owners wishing to double up a business visit to Belfast with an enjoyable day of golf!

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North East & York Golf Day

Parklands Golf Club, Newcastle upon Tyne 

With a change of venue for 2019, the North East and York Golf day is a great way to network with suppliers and customers, or an opportunity to reward your staff. 

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Midlands Autumn Ball 

Marriott Forest of Arden, Birmingham

The Ball is the flagship event for the Midlands region and, with your help, hopes to raise around £50,000 for colleagues who have fallen on hard times. Booker have kindly agreed to support the Ball again this year and with the return of Diageo’s Cocktail bar, we are planning an evening to remember for you and your guests. 

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North East & York Race Day

Gosforth Park, Newcastle 

One you won't want to miss. Included is a hospitality ticket, race card, three-course meal and reserved seating in the Viewing Gosforth Park Suite Restaurant.

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Northern Ireland Sunday Lunch 

Deanes at Queens, Belfast 

Lunch will take place at Deanes at Queens which holds a Michelin Bib Gourmand. This very popular event always sells out fast, so book today to ensure your place.

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South Coast Winter Ball 

The Grand Hotel, Brighton 

✔️ Sumptuous Christmas dinner 

✔️ Live entertainment

✔️ Grand draw and raffle 

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Northern Christmas Ball 

Majestic Hotel, Harrogate

Your Christmas starts here as the Northern Branch celebrates the 40th anniversary of the Harrogate Ball. An event that is always a sell-out with live entertainment, incredible goody bags and terrific raffle prizes.  

Challenge events

Prudential RideLondon-Surrey 100

4 August 2019 Cycling 300px

Prudential RideLondon is the largest annual cycling fundraising event on the planet. There is no other closed-road event like it that combines the fun and accessible element of a free family ride in central London with the excitement of watching the world’s best professional cyclists race.

Places in this event are extremely limited and will be given on a first come, first served basis. 

Email Danielle Hurley on to register your interest 

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Events throughout 2019 

Hardcore 10 mile obstacle courses designed by Special Forces to test your all around strength, stamina, determination and camaraderie. 

If you fancy this challenge get in touch with your preferred location and we'll do our best to reserve your spot. 💪 

Email Danielle Hurley on 

Other Challenge Events 

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Got an idea for a challenge but unsure who to fundraise for? We'd love to have your support and you'd be making a real difference to colleagues working within the grocery industry. Get in touch and we’ll see if we can get you a place at your dream challenge event!  

Want to get involved but unsure what to do? No worries! Speak to us and we'll discuss some options and find an event that you can look forward too! 

Email Danielle Hurley on 

Third party events 

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President's Waterside Dinner 

Waterside Inn, Bray 

Renowned across the globe and a leading light in the world of gastronomy a visit to The Waterside Inn is truly an evening not to be missed. With support from our retailers and celebrity friends, it promises to be a very memorable evening.

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Leadership Symposium

Rothamsted Research Centre, Harpenden 

Attendees will hear from leading figures within the sport and grocery industry, past speakers have included Olympic gold-medal winner Dame Kelly Holmes and British & Irish Lions star Marytn Williams. The Grocer Top Talent awards will also take place. 

Contact the events team

For all queries on events or to find out how else you can support us.

01252 875925

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