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Fundraising Events

Take a look at our refreshed events calendar for 2018

Central events 

28 June 2018

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Hawker House, London 

“Great Vibes. Great People. Great Cause” 

Barcode Festival is a summer party for the entire grocery industry, a celebration with headline acts, DJ’s, street performers, entertainment, cooking demos, food & drink, competitions and games. The Festival will see customers, suppliers, logistics companies and service providers networking together raising money for a great cause! Major sponsors already confirmed include Asda, Morrisons, Sainsbury’s, Tesco and Waitrose who will be bringing over 300 buyers, category and sales/marketing teams to network with the industry. Mars are main stage sponsors and Heineken have sponsored the container bar. 

3 July 2018

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Brocket Hall, Welwyn 

Andrew Higginson (GroceryAid President and Chairman, Morrisons) will be hosting his first golf day for GroceryAid at Brocket Hall, in Hertfordshire. The competition will be fierce with senior retailers Dave Lewis (CEO, Tesco), Steve Murrells (CEO, Co-op) and Andrew himself fielding teams! Sponsorship opportunities are still available. 

4-8 July 2018 

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With a new route for 2018 the annual Coast to Coast is leaving England and moving to Wales. Led by Gary Black (Sales Director, Coca-Cola European Partners) and his committee including Dawood Pervez (Trading Director, Bestway) and Andrew Thompson (Commercial Director, Booker) this event will have a large Wholesale and Convenience contingent. Over three days we will have around 50 cyclists take on this challenging route and build lifelong friendships!

6-9 September 2018

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"The London to Paris bike ride is everything a good charity event should be. It’s very well organised and run, it’s challenging, a real test and as such it brings people together from across the industry and engenders a real camaraderie and fun. All bound by a common purpose - to raise money for our industry charity, GroceryAid" (Jason Tarry, Chief Commercial Officer, Tesco)

With Jason already confirmed on the cycle and over 100 booked make sure to snap your seat up soon! 

28 September 2018

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E.J. Churchill Shooting Grounds, High Wycombe 

Sponsored by Mark Suddaby (Category Director, Tesco) this event will have all nine Tesco Category Directors join us for a brilliant day of shooting and much more. No experience is necessary, so the novice need not worry, it’s a lot of fun and no pressure. With a summer BBQ, suppliers have the opportunity to share product and provide the catering and drinks too - with maybe a bit of axe throwing to bring the fun. Being held at the award winning E.J. Churchill Shooting Ground in High Wycombe (home of the World Championships in 2018) the day is perfect for team building and networking.

2 November 2018 

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Grosvenor House Hotel, London 

A firm favourite in the grocery calendar selling out every year,. In 2018 this event is moving to the Grosvenor House Hotel to offer more opportunity to network with industry colleagues and hear from sporting legends.

Confirmed Major Sponsors for 2018: Advantage Group, ASDA, Aston Manor, Coca-Cola, Colgate, CPM, Dairy Crest, Diageo, Fowler Welch, Heineken, Kettle Foods, Newton, pladis, Procter & Gamble, SHS, Unilever, Total Negotiation, Warburtons and Weetabix who make the event the enormous success that it is. 

2018 promises to be the biggest and best yet with John Inverdale booked to host again and IAAF President and Olympic Legend Lord Sebastian Coe and Mike Tindall, World Champion Rugby player as a couple of our headline speakers. We have a few exciting twists planned too!

Sponsorship opportunities are still available. 

12 December 2018

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St. Luke's Church, Chelsea 

An unforgettable evening of Christmas carols sung by a professional live choir, soprano soloist and choirboy with Christmas readings from all our sponsors. Held at the magnificent St Luke's Church, Chelsea over 500 of the industry bring family, colleagues and friends to celebrate Christmas with drinks and canapés for networking afterwards. The Concert was sponsored in 2017 by 2 Sisters, Coca-Cola, Kraft Heinz, Lucozade Ribena Suntory, Ornua Foods & Procter & Gamble. 

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GroceryAid Ball

Grosvenor House Hotel, London 

Our one and only black tie event is a unique opportunity to network with the senior leaders from across our industry. We will have the major brands and trade in attendance and have some exciting new features in the pipeline after a spectacular 2018 event

Make sure to book early to secure your preferred table position. 

11 May 2019 Windermere Row 300px

Windermere Row

Lake Windermere, Lake District 

A great team-building exercise in the heart of the Lake District with colleagues, friends and family all invited to join the fun. In the evening you and your guests can join in the celebratory party at the lovely Low Wood Hotel, where prizes will be given to the most successful teams in various categories.

Branch events 

Our regional fundraising Branches create a vibrant presence right across the country.

1 July 2018 

Thames Path Charity Walk

Join our Thames Valley Branch in the first ever Thames Path Walk, taking in the stunning scenery between Reading and Goring. With limited places and just a £5 donation required to enter be sure to register your interest soon. For those unable to attend on the day you can enter a 'Virtual Walk'. 

Register today

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South West Catch and Cook

Yeo Valley, Bristol

This South West favourite is hosted by Yeo Valley at their very own Blagdon Lake, going from strength to strength every year. 

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Northern Golf Day 

Aldwark Manor Golf Club, Harrogate 

Our popular Northern Golf Day offers a fantastic package for teams and individuals. Get in touch soon, with only a limited number of spaces available. 

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Northern Ireland Golf Day

Belvoir Park, Belfast 

Excellent value for money for UK manufacturers/brand owners wishing to double up a business visit to Belfast with an enjoyable day of golf!

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Scottish Race Night 

The Admiral Bar, Glasgow 

The Admiral Bar is an iconic traditional bar with a modern twist. This popular event sees plenty of prizes up for grabs and an excellent opportunity to network with fellow colleagues from the Scottish grocery industry.


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Waitrose Thames Valley Golf Day

Winter Hill Golf Club, Cookham

Taking place at the private John Lewis Partnership Golf Course act quick and book your team with this one sure to be a sell-out.  

21 September 2018

North East Golf Day 

Ramside Hall, Durham 

At just £65 per person this event offers incredible value for anyone looking to catch with colleagues and raise funds for a great cause. 

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Midlands Ball

Marriott Forest of Arden Hotel, Birmingham 

The flagship event for the Midlands Branch. Luxurious surroundings, great food and much, much more. 

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Thames Valley Race Day 

Ascot Racecourse

Enjoy the luxury of the Panoramic Restaurant at Ascot Racecourse offering 'one of the best views in British Racing'. 

9 November 2018

North East Race Day 

One you won't want to miss. Included is a hospitality ticket, race card, three-course carvery lunch and reserved seating in the Viewing Gosforth Park Suite Restaurant.

17 November 2018

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Grand Hotel, Brighton

✔️ Sumptuous Christmas dinner 
✔️ Live entertainment
✔️ Grand draw and raffle 

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Northern Ireland Sunday Lunch 

Lunch will take place at Deanes at Queens which holds a Michelin Bib Gourmand. This very popular event always sells out fast, so book today to ensure your place.

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Northern Harrogate Christmas Ball 

Majestic Hotel, Harrogate 

Join the Northern Branch for a Christmas celebration including entertainment, competitions, good company and much more. 

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Northern Sporting Dinner

National Football Museum, Manchester 

Including sporting stars and outstanding entertainment the Northern Branch sporting dinner continues to grow every year with excellent attendance from the industry. This event is usually a sell-out so book your table today!

Challenge events 

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Running events offer a fantastic opportunity for teams and individuals to get fit, feel great and raise funds for an amazing cause! We have spaces in a range of the UK's most popular events. 

15 July 2018 

British 10k 


Get ready to experience London's most iconic landmarks and a British street party, with a twist. Run your way to a new PB with music at every step around the heart of our capital.

9 September 2018 

Great North Run Half Marathon 


The largest half marathon in the world! Participants run between Newcastle upon Tyne and South Shields.

30 September 2018 

Great Scottish Run Half Marathon 


Starting in the centre of Glasgow runners pass a selection of Glasgow's finest venues and parks, before heading back for the grandstand finish on Glasgow Green. 

14 October 2018 

Great Birmingham Run Half Marathon 


Now established as the second biggest half marathon in the UK, Birmingham comes alive with thousands of runners, encouraged by on course bands, entertainment and cheering crowds!

21 October 2018 

Great South Run - 10 miles


This fast and flat course is one the world's leading 10 mile running events. Taking you through the iconic sights of Southsea and Portsmouth, including the Portsmouth Historic Dockyard, home of HMS Victory.

Tough Mudder TM Greenvale after brightened 300px.jpg

Hardcore 10 mile obstacle courses designed by Special Forces to test your all around strength, stamina, determination and camaraderie. 

29 July 2018

Tough Mudder - Yorkshire 

Broughton Hall, Yorkshire 

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3 Peaks Challenge 

The Open National Three Peaks Challenge is perfect for individuals or small groups to join together and complete the famous Three Peaks Challenge - Ben Nevis, Snowdon and Scafell Pike. An amazing team building exercise perfect for beginning and experienced climbers!

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Langar Airfield, Nottingham

NEVER underestimate the massive sense of personal achievement after completing a skydive, or the smile on your face! A skydive is truly an unforgettable experience, where you can jump as an individual or a group with family and friends while raising money for a fantastic cause.

Third party events 

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President's Waterside Dinner

The Waterside Inn, Bray 

Renowned across the globe and a leading light in the world of gastronomy a visit to The Waterside Inn is truly an evening not to be missed. With support from our retailers and celebrity friends, it promises to be a very memorable evening.

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Leadership Symposium

Rothamsted Research Centre

Attendees will hear from leading figures within the sport and grocery industry, past speakers have included Olympic gold-medal winner Dame Kelly Holmes and British & Irish Lions star Marytn Williams. The Grocer Top Talent awards will also take place. 

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Swing Low Ball 

Battersea Evolution, London 

With over 80 current and former International Players and Members of the England 2003 Rugby World Cup Winning Squad attending, this is a must attend event for any rugby fan. Special guests Take That rocked the stage in last year's event. 

Contact the events team

For all queries on events or to find out how else you can support us.

01252 875925

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