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Fundraising Events

Take a look at our refreshed events calendar.

Central events 

12-15 September 2019L2P 2018

London to Paris Cycle Challenge 

This unforgettable cycle takes you from London to the Eiffel Tower in Paris. Build lifelong friendships with your industry colleagues as you cycle through the picturesque English and French countryside.

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President's Clay Pigeon Shoot 

E.J. Churchill Shooting Grounds, High Wycombe

Hosted by Andrew Higginson (President of GroceryAid and Chairman of Morrisons) with the promised support of Tesco Category Directors come and join us for a category shoot out! A brilliant day of shooting, food & drink and catching up with industry colleagues all in an informal setting. No shooting experience is necessary, so the novice need not worry, it’s a lot of fun! 

8 November 2019Sebastian Coe and Katharine Merry

Sporting Lunch

Grosvenor House Hotel, London 

Running for over 50 years this event brings 1,250 senior industry colleagues and over 30 past and present sporting heroes together for the kick off to Christmas! 2018’s line up included Lord Sebastian Coe and a Q&A with Alan Shearer and Mike Tindall. The event was hosted by John Inverdale and Katharine Merry with guests such as Gold Medal winners Kate and Helen Richardson Walsh from the Olympic Hockey team and Rugby World Cup Winner Jonny Wilkinson.

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President's Carol Concert 

St Luke's Church, Chelsea

An unforgettable evening of Christmas carols sung by a professional live choir, soprano soloist and choirboy with festive readings from industry leaders. Held at the magnificent St Luke's Church in Chelsea, the industry unites along with family, colleagues and friends to celebrate Christmas. Champagne reception and canapés for networking afterwards. 

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GroceryAid Ball

The GroceryAid Ball is an unforgettable evening with fantastic headline entertainment and fundraising. It’s the one and only night the entire industry is in attendance, including senior leaders. Last year saw an incredible turnout with more than 170+ companies represented including: Asda, Bestway, Booker, Booths, Costcutter, Iceland, Marks & Spencer, Morrisons, Nisa Retail, Ocado, OneStop Stores, Rontec Roadside Retail, Sainsbury’s, Spar, Tesco, The Co-op, and Waitrose.

9 May 2020 

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Windermere Row

An excellent team-building activity and chance to show your competitive streak. Teams from across the industry set out on the stunning waters of Lake Windermere to row a ten-mile route with breathtaking views. This unique fitness challenge and our only family friendly event on the calendar offers you and your colleagues a memorable experience with an evening celebration at the luxurious Low Wood Bay Resort.

14 May 2020 Waitrose Garden Party

Waitrose & Partners Garden Party

The Waitrose & Partners Garden Party offers a great evening of networking; last year welcoming over 900 grocery colleagues from 140 companies and 170 Waitrose Partners in attendance. The garden party is inclusive for all suppliers big or small and designed to showcase Waitrose & Partners’ design and core values. 

TBAGolf Day 2019

Golf Day 

Join some of the most senior members of the grocery industry at an event going from strength to strength each year. Stay tuned for more details. 

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Barcode Festival

Barcode Festival 2020 is set to be spectacular. The summer party for the whole grocery industry will feature four headline acts, a huge variety of mouth-watering street food and bars – all included in the ticket price – plus a few fantastic surprises. All this, plus an even better, bigger location to house twice the number of guests!

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9-12 July 2020 

Coast to Coast Cycle Challenge 

Following three epic days of cycling from North to South Wales the Coast to Coast will return in 2020. The ride offers a heavy wholesale/convenience contingent and last year featured the likes of Andrew Thompson, Commercial Director, Booker,  Gary Black, Sales Director- Wholesale & Convenience at Coca-Cola and Jason Tarry, Chief Executive Officer, UK & ROI, Tesco. More details about the route will be revealed soon! 

Regional events 

Our regional fundraising Branches create a vibrant presence right across the country.

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North East & York Golf Day

Parklands Golf Club, Newcastle upon Tyne 

With a change of venue for 2019, the North East and York Golf day is a great way to network with suppliers and customers, or an opportunity to reward your staff. 

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Midlands Autumn Ball 

Marriott Forest of Arden, Birmingham

The Ball is the flagship event for the Midlands region and, with your help, hopes to raise around £50,000 for colleagues who have fallen on hard times. Booker have kindly agreed to support the Ball again this year and with the return of Diageo’s Cocktail bar, we are planning an evening to remember for you and your guests. 

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North East & York Race Day

Gosforth Park, Newcastle

One you won't want to miss. Included is a hospitality ticket, race card, three-course meal and reserved seating in the Viewing Gosforth Park Suite Restaurant.

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Northern Ireland Sunday Lunch 

Deanes at Queens, Belfast 

Lunch will take place at Deanes at Queens which holds a Michelin Bib Gourmand. This very popular event always sells out fast, so book today to ensure your place.

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South Coast Urban Street Party Ball 

The Grand Hotel, Brighton 

✔️ Sumptuous dinner 

✔️ Top class entertainment

✔️ Auction & Raffle 

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Northern Christmas Ball 

Majestic Hotel, Harrogate

Your Christmas starts here as the Northern Branch celebrates the 40th anniversary of the Harrogate Ball. An event that is always a sell-out with live entertainment, incredible goody bags and terrific raffle prizes.  

Challenge events

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Events throughout 2019 

Hardcore 10 mile obstacle courses designed by Special Forces to test your all around strength, stamina, determination and camaraderie. 

If you fancy this challenge get in touch with your preferred location and we'll do our best to reserve your spot. 💪 

Email Danielle Hurley on 

Other Challenge Events 

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Got an idea for a challenge but unsure who to fundraise for? We'd love to have your support and you'd be making a real difference to colleagues working within the grocery industry. Get in touch and we’ll see if we can get you a place at your dream challenge event!  

Want to get involved but unsure what to do? No worries! Speak to us and we'll discuss some options and find an event that you can look forward too! 

Email Danielle Hurley on 

Third party events 

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Leadership Symposium

Rothamsted Research Centre, Harpenden 

Attendees will hear from leading figures within the sport and grocery industry, past speakers have included Olympic gold-medal winner Dame Kelly Holmes and British & Irish Lions star Marytn Williams. The Grocer Top Talent awards will also take place. 

Contact the events team

For all queries on events or to find out how else you can support us.

01252 875925

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