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10 July 2019 - 14 July 2019

Coast to Coast Cycle Challenge

Corporate Sponsors

  • Coca-Cola European Partners 2016 logo.jpg

After the success of a brand new route in 2018 the Coast to Coast Cycle Challenge will return to the stunning Welsh countryside in 2019. 

C2C hilltop 300px-9869.jpg

Led by Gary Black (Sales Director, Coca-Cola European Partners) and his committee including Dawood Pervez (MD, Bestway) and Andrew Thompson (Commercial Director, Booker) this event will have a large Wholesale and Convenience contingent. Jason Tarry, Chief Executive Officer, UK & ROI, Tesco is also pencilled in. Starting in North Wales the cycle takes riders through the picturesque Snowdonia National Park and Brecon Beacons before finishing in Cardiff. The trip will include; 

  • Three days of cycling
  • Guided groups with full support team 
  • Includes meals and refreshment stops throughout the ride
  • Celebration dinner in Cardiff  
  • Opportunity to network with industry peers 

“A truly amazing experience that is challenging, tough, but rewarding, fulfilling and great fun. It is a unique opportunity to spread awareness of GroceryAid and raise vital funds, network with colleagues, whilst supporting our industry charity. I highly recommend it to anyone, keen cyclist or not.” (Matt Collins, Sales Director - Convenience, Wholesale, Discounters & Foodservice, KP Snacks)

Four nights shared accommodation is included. Single rooms are available at an additional cost. Bike insurance is not included.

Raise Funds with Justgiving
Click here to be taken directly to our event page on JustGiving.

To find out more about the Coast to Coast Cycle Challenge please contact the events team on or call 01252 875925.

Photos from the 2018 Coast to Coast Cycle Challenge can be found by clicking the image below. 


This fundraising event is being held in aid of GroceryAid, the charity for the grocery industry.

All bookings are subject to acceptance of GroceryAid's event terms and conditions.

Contact the events team

For all queries on events or to find out how else you can support us.

01252 875925

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