Helpline 08088 021 122
Helpline Information

For help and advice contact our confidential 24/7 GroceryAid Helpline

Head Office

You can find us at 2 Lakeside Business Park, Swan Lane, Sandhurst, Berkshire, GU47 9DN.


Steve Barnes, Chief Executive - Joined January 2017

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Steve has spent his entire career in grocery, starting in Location Planning at the Argyll Group evaluating sites for Safeway, Presto and Lo-Cost stores. He then spent 17 years at IGD (most of those as Business Director) and four years as Commercial and Membership Director at the industry’s largest trade association, the Food and Drink Federation (FDF). Following a short handover period, Steve became Chief Executive of GroceryAid in January 2017.

Jane Hill, Fundraising Director - Joined March 2017

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Jane has over 25 years’ experience heading up events teams, joining GroceryAid in the new role of Fundraising Director. Jane has worked in the grocery industry before having spent four years at IGD as part of the senior team working in a variety of roles. In Jane’s last role she was responsible for developing and managing client relationships with companies such as Birds Eye Walls, Coca-Cola, John Lewis, Unilever and Waitrose.

Mandi Leonard, Welfare Director - Joined May 2017

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Mandi joined GroceryAid from The Salespeople’s Charity where she was Charity Manager for more than 14 years. Mandi initially worked in the banking and computer software sectors before moving to marketing and customer services at Gallaher (JTI). She was at various marketing and sales companies prior to joining The Salespeople’s Charity in 2002. Mandi’s role encompassed running the charity day-to-day and being the main point of contact for applicants and third parties.

Tim Straker, Corporate Services Director & Company Secretary - Joined November 2011

Tim Straker, Company Secretary & Office Manager

Tim joined in 2011 after a career with Lloyds Bank, including branch/group management, credit control, project management and commercial and corporate banking. Away from his career, he's been a Trustee of a charity in the medical sector and a fundraiser for a youth music charity. Tim and his family are involved in brass music and he is currently Public Relations Officer and a Trustee of the Friary Guildford Brass Band. A keen cyclist, Tim has completed the GroceryAid London to Paris Cycle Challenge four times.

Central Team

For enquiries contact us on or call 01252 875925.

For accounts enquiries contact us on or call 01252 875925.

Tracy Marston, Central Services Manager - Joined January 2015

Tracy Marston, Assistant Office Manager

Tracy joined GroceryAid in having previously worked as a Personal Assistant within Children’s Services for the NHS. Outside of work, Tracy volunteers for a charity providing support to 16-25 year olds who are facing homelessness or adversity. She is also a keen dog walker and gym goer!

Kirsty Rose, Office Assistant - Joined December 2017

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Kirsty became a part of the GroceryAid team in 2017, appointed into the new role of Office Assistant. Prior to this Kirsty worked in admin for many years for various companies. In her spare time Kirsty enjoys going to the gym, parkrun, spending time with family and friends, reading and going to the cinema. 


Contact the Communications team on or call 01252 875925.

Helen Kershaw, Marketing Communications Manager - Joined February 2018

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Helen joined GroceryAid having spent much of her marketing career working for food brands within the industry. Her roles incorporated all elements of marketing from research and NPD through to advertising and communications for brands such as Canderel, Bongrain’s French cheeses and Fox’s Biscuits.  Away from the office Helen enjoys spending time with friends, walking her dog and exploring the world by motorbike.

Nathan Bingham, Marketing Communications Executive - Joined November 2015

Nathan Bingham

Nathan joined GroceryAid after completing a hotel management Graduate scheme. He has a BA Hons degree in Communications with History at Nottingham Trent University. Away from the workplace, Nathan is a keen runner and footballer. In April 2015 Nathan completed the London Marathon raising funds for Great Ormond Street Children’s Charity.


Contact the Fundraising team by email on or call 01252 875925.

Camilla Jerrard-Davies, Head of Events - Joined February 2019

Richard Gittus, Relationship Manager - Joined October 2018

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Richard has fifteen years’ experience in retail. He started his career with Virgin Megastores where he held a number of management roles over five years. Richard then moved to Unilever, progressing to a senior leadership position within impulse and out of home where he was responsible for leading a team of National Account Managers. More recently in his career Richard has held key commercial roles within United Biscuits and Ideal Standard. In his spare time Richard enjoys cooking, music and playing football and badminton. 

Nicky Jaggar, Senior Fundraising Executive - Joined October 2013

Nicky Jaggar, Fundraising Co-ordinator
Nicky joined GroceryAid having previous experience in various charity events and banquet management. Nicky’s pride and joy is Barcode Festival which she has seen grow from a seedling of an idea into the most exciting event on the grocery calendar (in her opinion). Also a huge advocate of the Windermere Row, Nicky continues to work with the President’s Fundraising Committee and is very thankful for some of the wonderful people she gets to work with every day. Nicky has a degree in Finance, Accounting and Management from the University of Nottingham. Outside of work she is a trained dancer and very passionate about the performing arts and the life skills that can be learnt through them. Nicky currently spends her spare time teaching in a stage school in Henley, is Vice Chair of theatre group, Reading Operatic Society and is studying sign language.

Kim Brimble, Senior Fundraising Executive - Joined July 2012

Kim Brimble, Fundraising Executive

Kim graduated from Leeds Metropolitan University  with a degree in Media and popular culture. Following university, Kim worked for the charity DEBRA where she organised both local and gala events including Frank Warren’s televised Annual Charity Fight Night. She has also worked as a Press Officer at Guards Polo Club on match days, is an experienced wedding planner and also organises fundraising events for her husband’s hockey club. Since joining GroceryAid in 2012, Kim has developed a love for cycling and particularly enjoys organising the London to Paris and Coast to Coast Cycle challenges.

Francesca Baber, Fundraising Executive - Joined October 2017

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Fran joined GroceryAid following two years as an Account Manager with tech fundraising company Givergy. Responsible for managing key charity clients from Human Rights Watch to Save the Children she consulted on best use of fundraising at their events. Along with her previous event management experience at 5* Celtic Manor Resort in South Wales, her role at GroceryAid allows her to combine her passion for fundraising and events. Fran loves being at home with her family and is a keen baker!

Danielle Hurley, Senior Database Executive - Joined May 2017

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Danielle graduated with a degree in International Business and French and then went on to pursue a career in the education sector. She initially taught a range of year groups supporting children and families and then worked with various schools, improving standards. Alongside this, Danielle volunteered as a fundraiser for a local children’s charity, organising and implementing local events. Danielle joined the GroceryAid team in May 2017. 


Contact the Welfare team by email on or call 01252 875925 (Helpline - 08088 021 122)

Sarah Vallins, Welfare Manager - Joined April 2013

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Sarah joined GroceryAid in 2013 as Welfare Manager. Sarah started her career in management working for Auto Trader and FreeAds, she subsequently moved to The Royal Bank of Scotland where she worked for 10 years. Following studies in counselling and psychology, Sarah moved into the charity sector and spent a number of years managing a Citizens Advice Bureau. Outside of work, Sarah is an active volunteer in her community and more recently joined the Board of Trustees for the John Lewis, Golden Jubilee Trust (GJT).

Rachel Whitrod, Welfare Volunteer and Visit Coordinator - Joined December 2016

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Rachel joined GroceryAid in 2016 after working in the social housing sector as an independent trainer and volunteering consultant. Having spent much of her early career at John Lewis, she retrained and diversified into community development and resident involvement, working with volunteers and residents to review and improve housing services delivered by local authorities and housing associations. Rachel’s role at GroceryAid includes the management of our Welfare Volunteers and coordinating the Beneficiary Visiting programme.  

Amiee Eaves, Welfare Executive - Joined January 2015

Amiee Eaves, Welfare Administrator
Amiee joined GroceryAid in January 2015, having previously worked within the leisure industry and debt recovery, holding a variety of managerial positions. It was at this time that her passion for the charitable sector began as she first started to look towards helping people improve their situation. Amiee enjoys working with the Volunteer Welfare Assessors and talking to the beneficiaries when they contact head office.

Amy Radford, Welfare Administrator - Joined January 2017

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Prior to joining GroceryAid Amy worked in a variety of customer service roles, most recently as a Refund Operations Assistant at HRG. Here Amy developed an interest in helping people, recognising the charity sector as the ideal environment to fulfil this passion. 

Laura Barker, Welfare Administrator - Joined May 2017

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Laura joined GroceryAid having spent a large part of her career working for HM Treasury in various HR/Personnel roles. More recently Laura has worked for the NHS as a PAL’s/Complaints Co-ordinator, providing confidential support and advice to patients, relatives and carers with the role helping her to develop an interest in working for the Charity Sector. Outside of work she enjoys spending time with her family, swimming and using the gym. 

Helen Killner, Welfare Administrator - Joined August 2018

Helen Killner 100px.jpgHelen started her career in administration and customer services in the Banking and Insurance industry before retraining as a Primary School Teacher, specialising in Literacy and supporting children with additional needs. More recently, Helen managed the Telephone Unit at the National Foundation for Educational Research (NFER) engaging schools in their research, products and services. Outside of work, Helen volunteers as a Unit Helper at a local Rainbows Girlguiding group. She likes to explore new hobbies and interests, having most recently enjoyed a photography course.

Sarah Wall, Welfare Administrator - Joined March 2019 

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