Helpline 08088 021 122
Helpline Information

For help and advice contact our confidential 24/7 GroceryAid Helpline

Head Office

You can find us at 2 Lakeside Business Park, Swan Lane, Sandhurst, Berkshire, GU47 9DN.


Steve Barnes, Chief Executive - Joined January 2017

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Steve has spent his entire career in grocery, starting in Location Planning at the Argyll Group evaluating sites for Safeway, Presto and Lo-Cost stores. He then spent 17 years at IGD (most of those as Business Director) and four years as Commercial and Membership Director at the industry’s largest trade association, the Food and Drink Federation (FDF). Following a short handover period, Steve became Chief Executive of GroceryAid in January 2017.

Jane Hill, Fundraising Director - Joined March 2017

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Jane has over 25 years’ experience heading up events teams, joining GroceryAid in the new role of Fundraising Director. Jane has worked in the grocery industry before having spent four years at IGD as part of the senior team working in a variety of roles. In Jane’s last role she was responsible for developing and managing client relationships with companies such as Birds Eye Walls, Coca-Cola, John Lewis, Unilever and Waitrose.

Mandi Leonard, Welfare Director - Joined May 2017

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Mandi joined GroceryAid from The Salespeople’s Charity where she was Charity Manager for more than 14 years. Mandi initially worked in the banking and computer software sectors before moving to marketing and customer services at Gallaher (JTI). She was at various marketing and sales companies prior to joining The Salespeople’s Charity in 2002. Mandi’s role encompassed running the charity day-to-day and being the main point of contact for applicants and third parties.

Central Team

For enquiries contact us on or call 01252 875925.

For accounts enquiries contact us on or call 01252 875925.

Claire Porter, Central Services Manager - Joined April 2019 

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Claire joined GroceryAid after nineteen years at Make-A-Wish UK, where she’d held several different roles in HR, Health & Safety, Volunteering, Office Management and PA support. Prior to this she was worked at British Car Auctions for fourteen years. During her spare time Claire loves cooking, especially baking. She owns two staffies so long walks are always enjoyable. 

Kirsty Rose, Office Assistant - Joined December 2017

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Kirsty became a part of the GroceryAid team in 2017, appointed into the new role of Office Assistant. Prior to this Kirsty worked in admin for many years for various companies. In her spare time Kirsty enjoys going to the gym, parkrun, spending time with family and friends, reading and going to the cinema. 


Contact the Communications team on or call 01252 875925.

Kayleigh Moulds, Senior Marketing & Communications Executive – Joined October 2019


Since completing a degree in Marketing & Promotion, Kayleigh has worked in several industries including Art and Consumer Tech. Most recently, she worked at Vorwerk where she gained an in-depth understanding of Customer Marketing, Lead Generation & Brand Awareness and developed a passion for Social Media. In her own time, Kayleigh enjoys holidays exploring Cornwall with her fiancé and cocker spaniel, Blue.



Contact the Fundraising team by email on or call 01252 875925.

Richard Gittus, Relationship Manager - Joined October 2018

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Richard has fifteen years’ experience in retail. He started his career with Virgin Megastores where he held a number of management roles over five years. Richard then moved to Unilever, progressing to a senior leadership position within impulse and out of home where he was responsible for leading a team of National Account Managers. More recently in his career Richard has held key commercial roles within United Biscuits and Ideal Standard. In his spare time Richard enjoys cooking, music and playing football and badminton. 

Nicky Jaggar, Fundriaisng Manager - Joined October 2013

Nicky Jaggar, Fundraising Co-ordinator
Nicky joined GroceryAid having previous experience in various charity events and banquet management. Nicky’s pride and joy is Barcode Festival which she has seen grow from a seedling of an idea into the most exciting event on the grocery calendar (in her opinion). Also a huge advocate of the Windermere Row, Nicky continues to work with the President’s Fundraising Committee and is very thankful for some of the wonderful people she gets to work with every day. Nicky has a degree in Finance, Accounting and Management from the University of Nottingham. Outside of work she is a trained dancer and very passionate about the performing arts and the life skills that can be learnt through them. Nicky currently spends her spare time teaching in a stage school in Henley, is Vice Chair of theatre group, Reading Operatic Society and is studying sign language.

Kim Brimble, Senior Fundraising Executive - Joined July 2012

Kim Brimble, Fundraising Executive

Kim graduated from Leeds Metropolitan University  with a degree in Media and popular culture. Following university, Kim worked for the charity DEBRA where she organised both local and gala events including Frank Warren’s televised Annual Charity Fight Night. She has also worked as a Press Officer at Guards Polo Club on match days, is an experienced wedding planner and also organises fundraising events for her husband’s hockey club. Since joining GroceryAid in 2012, Kim has developed a love for cycling and particularly enjoys organising the London to Paris and Coast to Coast Cycle challenges.

Francesca Baber, Senior Fundraising Executive - Joined October 2017

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Fran joined GroceryAid following two years as an Account Manager with tech fundraising company Givergy. Responsible for managing key charity clients from Human Rights Watch to Save the Children she consulted on best use of fundraising at their events. Along with her previous event management experience at 5* Celtic Manor Resort in South Wales, her role at GroceryAid allows her to combine her passion for fundraising and events. Fran loves being at home with her family and is a keen baker!

Danielle Hurley, Senior Database Executive - Joined May 2017

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Danielle graduated with a degree in International Business and French and then went on to pursue a career in the education sector. She initially taught a range of year groups supporting children and families and then worked with various schools, improving standards. Alongside this, Danielle volunteered as a fundraiser for a local children’s charity, organising and implementing local events. 

Charlotte Norris, Fundraising Executive - Joined August 2019 

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Charlotte joins GroceryAid following two and a half years as an Account Manager for a tech data supplier to the exhibition industry. Prior to this Charlotte worked for several four-star hotels and has extensive experience in working in both the event sales teams and operations team. Charlotte is extremely passionate about events, both at work and in her personal life, and is looking forward to helping the charity raise more funds for colleagues in need. Outside of work Charlotte enjoys keeping fit, taking part in Pilates and parkrun while also learning Spanish in her spare time. 

James Underwood, Fundraising Coordinator - Joined June 2019 

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James joins GroceryAid on a one-year placement year from Bournemouth University, where he studies Events Management. James is looking forward to assisting across the central events calendar and working with the large network of volunteers and supporters the charity has. In his spare time James plays American Football for two teams, enjoys cycling and can even ride a unicycle!


Contact the Welfare team by email on or call 01252 875925 (Helpline - 08088 021 122)

Sarah Vallins, Welfare Manager - Joined April 2013

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Sarah joined GroceryAid in 2013 as Welfare Manager. Sarah started her career in management working for Auto Trader and FreeAds, she subsequently moved to The Royal Bank of Scotland where she worked for 10 years. Following studies in counselling and psychology, Sarah moved into the charity sector and spent a number of years managing a Citizens Advice Bureau. Outside of work, Sarah is an active volunteer in her community and more recently joined the Board of Trustees for the John Lewis, Golden Jubilee Trust (GJT).

Zoe Hills, Welfare Visit Program Co-ordinator - Joined May 2019  

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Before joining GroceryAid Zoe worked in the educational sector where she delivered work based apprenticeships for colleges and other training providers. In addition to this Zoe has worked in a variety of Office, HR and Senior Admin roles in several different industries. Outside of work Zoe enjoys spending time with her daughter and friends, whether it be travelling, camping, watching music/concerts or visiting theme parks! 

Amiee Eaves, Senior Welfare Executive - Joined January 2015

Amiee Eaves, Welfare Administrator
Amiee joined GroceryAid in January 2015, having previously worked within the leisure industry and debt recovery, holding a variety of managerial positions. It was at this time that her passion for the charitable sector began as she first started to look towards helping people improve their situation. Amiee enjoys working with the Volunteer Welfare Assessors and talking to the beneficiaries when they contact head office.

Amy Radford, Welfare Executive - Joined January 2017

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Prior to joining GroceryAid Amy worked in a variety of customer service roles, most recently as a Refund Operations Assistant at HRG. Here Amy developed an interest in helping people, recognising the charity sector as the ideal environment to fulfil this passion. 

Sarah Wall, Welfare Administrator - Joined March 2019 

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Sarah has worked in administration for approximately 30 years, from a family run packaging company to larger corporate companies. Over the past five years, Sarah has worked within the charity sector spending time at Parents and Children Together and Guide Dogs for the Blind. Sarah is also currently studying a British Sign Language iBSL Level 1. In her spare time Sarah enjoys gardening, going for walks, going to the gym and practising sign language with friends.

Donna Beynon, Welfare Administrator - Joined April 2019 

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Prior to joining GroceryAid, Donna worked as the Business Manager for a charity run pre-school for fourteen years, as well as working in the Child Protection Unit for Hampshire County Council. Donna has three children and in her spare time loves going to the cinema and attending food festivals!

Sharlene Whittington, Welfare Administrator - Joined April 2019 

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Sharlene worked in Employability for ten years where she supported people with disabilities into employment. Prior to that she worked at M&S becoming a Section Manager. Outside of work Sharlene helps out at her local Cubs group, is on her sons school PTA and enjoys walking her dog, exploring and reading. 

Heather Haley, Welfare Admin Support - Joined October 2019

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Heather has worked in a number of admin roles and previously spent 17 years working as a team administrator for a public services trade union. In her spare time, Heather enjoys family time with her young son, travelling, keeping fit and walking her dog.

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